TURKEY’S SEEDS ‘N SNACKS SELECTS OKC TO EXPAND TO NORTH AMERICAN MARKET
Seeds ‘N Snacks, a sesame seed product leader from Turkey, was a project rooted in tradition. However, co- founders Mohamad Fakhran (originally from Turkey) and Rasim Narin (originally from Lebanon) recognized a unique opportunity to broaden reach of the company, shifting their focus to a larger audience in the North American market. Seeds ‘N Snacks is the sister company of a family- owned brand, Rasagra, renowned in Europe for its exceptional quality and flavor. With its recent expansion to the United States, it now stands as one of the largest tahini producers in North America. When searching for a location to expand, Fakhran and Narin were particularly drawn to the United States due to its increasing health consciousness among consumers, aligning perfectly with their product offerings of tahini, dressings, hummus and other Mediterranean cuisines. Fakhran and Narin prioritized looking for a central hub that would offer access to both the East and West coasts. They sought a welcoming, business-friendly environment characterized by strong community connections and a lower cost of doing business, leading the pair to Oklahoma City. Upon arrival, the company quickly became active members of the local Greater Oklahoma City Chamber. Erik Williams, manager of talent and business growth at the Chamber, played a pivotal role in facilitating this deal, in which he fostered the partnership between Seeds
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