Over-Packaging (Cont’d from Page 1)
so it can be reused or recycled. Oversized boxes containing excess packing mate- rial take up more space during transit, so the po- tential ripple effect is unnecessary delivery trips, which can have an impact on the amount of carbon emissions being produced.
The poll also showed widespread support among consumers to recycle. More than 40 percent said their recycling has increased since the onset of the COVID pandemic in March 2020, and nearly 70 per- cent said they recycle cardboard packaging from online deliveries always or most of the time. That embrace of recycling matches the spike in e-commerce, with two thirds saying their frequency of buying online has increased, and more than half saying they expect that to continue to grow. Still, consumers expressed frustrations. Citing boxes with too much extra space, 38 percent said about half of their deliveries were filled with air and 39 percent said it was a quarter of air. Among other problems with their packages: • Too big for the products being shipped, 41 percent • Uses too much filler, 29 percent • Not waterproof, 27 percent • Is flimsy and easily damaged, 25 percent • Uses too much plastic tape, 24 percent
“Online shopping remains popular so the onus is on business to design out waste and make sure ma- terials can stay in use for as long as possible,” said DS Smith’s Melanie Galloway, Vice President Sales Marketing and Innovation. “The idea of oversized boxes, containing excess packing material, that in turn overly fill delivery trucks, is not something any of us should perpetuate - consumers don’t want it, businesses can’t afford it, and ultimately the planet won’t thank us for it.”
• Difficult to open, 21 percent • Not recyclable, 12 percent
In a signal of their push for sustainable products, two thirds of consumers (64 percent) surveyed said they would be more likely to purchase products either packaged in or using paper and cardboard
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Flexo Market News January 2, 2023 3
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