When they need advice, they turn to their heroes
Generation Z are almost five times more likely to get financial advice from social media platforms FinTok and Finfluencer than other generation
Nick Meyer - @nicktalksmoney
Sara Roalia – @sarafinance
Fidelity -@fidelity
660,000 followers
27,000 followers
800,000 followers
19 – year-old making hefty revenue using 10 different income streams Her Tik Tok platform is all about helping other Gen Z women building wealth through investing
A certified Financial planner and tax advisor who intends to make financial education fun with goofy and approachable Tik Tok video
A Boston-based world renown financial services and tax advisor institute with 24 billon USD revenue reported in 2020
As a consequence,
This is the tip of the iceberg because
1 In week
5,644 ~300 complaints Million THB
1. The number of non-reporting could be higher than 90%
Cyber crime complaints May 30 and June 3 2023
2. Romance Fraud cases is zero reporting, whereby the case cause the highest damage in term of financial loss
Fake goods and services
36
3,074
Investment
Romance shopping Other
Fees for fake part-time job
90
720
$770 million
37
25% 14
Loans
22
558
Call- centre transferring money
80
80
95,000 cases
18 10
45%
Fake online investments
105
224
Source: Thailand Police Cyber Taskforce, 2023
Source: Fraud originating on social media in US (2017-2021)US Federal Trade Commission, 2022
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