ROGUE LOCKSMITHS CONTINUE TO DAMAGE OUR TRADE AND TAKE BUSINESS AWAY FROM REPUTABLE LOCKSMITHS
Every day, we receive complaints from members of the public about misleading online adverts and rogue traders charging extortionate fees. In 2021, we went to Parliament asking whether regulation of our industry was required (The full Parliamentary debate, Licensing of Master Locksmiths, is available here:
but it was deemed there was no need due to the robust vetting scheme the MLA has in place. That’s why today we’re focusing on the key enabler of the problem: misuse of search engine advertising. Through the MLA’s Be Part of Something Bigger campaign, progress is being made on this vitally important topic for our industry: Following on from our mention a few months back, members across the UK have written to MPs using our template – and some have
received positive responses. We are now working closely with the Advertising Standards Authority, who recently highlighted the issue publicly, alongside Trading Standards Scotland. We are in contact with the Competition and Markets Authority and key consumer advocates (including the Home Office lead on Fraud Strategy) to strengthen the case for positive change. Our message is clear: rogue locksmiths must be stopped, consumers deserve protection, and only professional locksmiths must be the ones found online. We continue to fight for legitimate locksmiths and against the search engines putting profit over consumer safety. One way, consumers find reputable locksmiths is through our Find a Locksmith tool at www.locksmiths.co.uk. While we know not all trustworthy locksmiths are MLA Approved, this directory is designed to give consumers a reliable, local option – showcasing vetted, inspected, and qualified professionals. It’s our way of helping the public make an informed choice, even in a market where rogue operators exist. Interested in becoming an MLA Approved Company? Join the directory and show consumers that your business meets the highest standards. Together, we can make a difference. Join us – and Be Part of Something Bigger.
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