“Have you heard of the Google Slap?” Chris asks. “Digital advertising is powerful, but the pricing is volatile. We’ve seen Google click rates jump from £1 to £5 overnight. That’s why having a broad, multi-channel marketing strategy is key.” A C all for C hange Chris believes the locksmith industry needs more regulation. “There are too many stories of people being ripped off,” he says. “I believe all locksmiths should go through mandatory vetting—
background checks, product training, and standards for how they operate.” For Chris, this isn’t just about locks; it’s about safety. Being featured in a locksmith industry publication is a full-circle moment for Chris and his team. “My dad reads it cover to cover, and our team follows it on social media,” he says. “We’re proud to share our story, not just as a business, but as a family. From a father and son on a five-day course to a team of 34, SheffLOCK was built on trust, service, and the belief that doing things the right way still matters.”
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