“YOUR IDEAL CUSTOMERS WILL WANT TO START 2020 OFF WITH A BANG — JUST LIKE YOU DO. ”
willing to put forth a little effort to win back their business. It’s more personal than just slapping together a simple “We want you back!” email. I realize how easy it is to just focus on getting new customers because that’s all most experts and “gurus” talk about. It’s all you see when you watch product launches online. Everything is focused on boosting traffic, getting exposure, and getting more customers. Reactivating lost customers is something that doesn’t get a lot of attention, but it’s the easiest thing you can do right now to boost your profits. It takes the pressure off having to focus all your energy on getting new customers to replace the ones who aren’t active. So, take a look at your database and determine how many customers have left. You can and will reactivate lost customers who have not bought your product or used your service recently by sending them a monthly newsletter. STRIKE WHILE THE IRON IS HOT I know how tempting it is to procrastinate on implementing a new initiative in your
business, such as sending out a monthly newsletter. It’s easy to shelf the idea and tell yourself you’ll get to it “next month” or “when you have time.” But think about this: Your ideal customers will want to start 2020 off with a bang — just like you do. They’ll be looking for products and services that’ll help them fulfill brand-new New Year’s resolutions so they can reach their goals faster. That’s why now’s the time to “show up” for your ideal prospects or customers with a newsletter before February rolls around and their motivation to make new changes for the new year dies down. That’s why it’s critical to go to TheNewsLetterPro.com/schedule to set up your complimentary consultation. We can take the burden of sending a monthly newsletter off your shoulders so you can enjoy the increased profits and surge of new customers without having to do the grunt work yourself.
It helps to sit down and figure out your customer lifetime value. Depending on your business, you would only need a handful of customers, clients, or patients you wouldn’t have otherwise attracted to cover the cost of the newsletter mailing. Plus, you’re constantly “showing up” in their mailboxes every month while your competition may send out a postcard now and then (if anything at all).
3. REACTIVATE LOST CUSTOMERS
This is a hidden pot of cash right under your nose you’re probably not tapping into! The most unobtrusive way to reactivate lost customers is to send them a newsletter in the mail. It shows them you care and you’re
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