SHARED OWNERSHIP
SHARED OWNERSHIP, A STEPPING STONE TO HOMEOWNERSHIP
For many aspiring homeowners, getting on to the property ladder can feel like an uphill challenge. With the cost of living and the need for a large deposit making buying a home seem out of reach, many people are looking for alternative routes into homeownership. Shared Ownership is helping thousands of buyers take their first step towards owning a home by offering a more accessible pathway than the traditional route Shared Ownership is a Government-backed scheme designed to help eligible buyers purchase a share of a home , typically between 10% and 75%, while paying rent on the remaining share. Because you only need a mortgage on the share you are purchasing, the deposit required is often lower than when buying a whole property.The scheme has become an increasingly popular option for first time buyers, offering access to a wide range of high- quality new build homes across the country. Whether you’re looking for a city apartment, a family home or a property closer to work, Shared Ownership can provide opportunities in locations that may otherwise feel unattainable. One of the biggest misconceptions about Shared Ownership is that it is overly complicated. In reality, with the right advice and support, the process can be straightforward and transparent. Understanding affordability, eligibility criteria and the types of homes available is often the first step.That’s where specialist services such as LSL The SO Hub can make a real difference. LSL The SO Hub connects prospective buyers with Shared Ownership homes from a wide range of leading housing associations across England. Instead of searching multiple websites or contacting numerous providers individually, buyers can explore a broad selection of available homes through one central hub. This saves valuable time and helps buyers understand the options available to them. In addition to helping buyers find suitable developments, LSL The SO Hub provides guidance throughout the customer journey. From initial enquiries and affordability discussions to helping prospective purchasers navigate the reservation process, the team is dedicated to making Shared Ownership easier to understand. The flexibility offered by Shared Ownership is another reason why it continues to appeal to buyers. As circumstances change, many homeowners have the option to increase the share they own through a process known as staircasing. Over time, this can
enable buyers to own a larger proportion of their property and, in some cases, achieve full ownership. Importantly, Shared Ownership is not just for first time buyers. The scheme can also support people who are renting, individuals returning to the property market following a change in circumstances, and households who may not otherwise be able to purchase a suitable home on the open market. With developments available across England and a growing number of housing association partners, now is a great time to explore the opportunities available through Shared Ownership. Kurtis Greenham, Shared Ownership Sales Manager at LSL The SO Hub, said, “Every buyer’s journey is different. Some are exploring Shared Ownership for the first time, while others are unsure what share they may be able to purchase or whether they meet the affordability criteria. We regularly speak to people who are surprised to discover that homeownership could be closer than they thought. By bringing together homes from multiple housing associations and providing access to specialist financial services support, LSL The SO Hub helps buyers understand their options and move forward with confidence.” If you’re ready to find out whether Shared Ownership could work for you, LSL The SO Hub is here to help. With expert guidance, access to homes nationwide and support throughout the process, taking your first step towards homeownership could be closer than you think.
Kurtis Greenham, Shared Ownership Sales Manager at LSL The SO Hub
Register your details, and we’ll get in touch about Shared Ownership opportunities suited to you. You’ll also be entered into our prize draw to win £250 shopping vouchers*. *T&C apply. Shared Ownership is subject to eligibility, affordability and property availability criteria
To explore available developments and learn more about Shared Ownership, visit lsl-landandnewhomes.co.uk or speak to a member of the LSL The SO Hub team on 0115 671 0397
68 First Time Buyer October/November 2026
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