RPI Insider | Q4 2020

Success Story: West Michigan Tag & Label

strengthened the current relationships. This has led to investment in upgraded equipment. West MichiganTag and Label is preparing for rapid growth in their market of digital and flexographic printed products. This training was a strategic part of the company’s growth plans and will position the company competitively.

Established in 1987, West Michigan Tag and Label ( wmtlprinting.com ) produces tags and labels for multiple consumer products including automotive, food, and medical manufacturers. Located in Grand Rapids, Michigan, they currently employ 20. THE CHALLENGE The Michigan Manufacturing Technology Center - West through its relationship with the MEDC and The Right Place received a request for training assistance for West Michigan Tag and Label. The Center-West assessment revealed West MichiganTag and Label had recent pressure from food processor clients to become ISO 9001:2015 certified as well as compliant to the NSF Standards for food packaging. Richard Rice, President, met with The Center-West’s Subject Matter Experts to develop a customized training plan and agreed it was the right time to pursue the certification.

THE SOLUTION The Center-West in partnership with Lynn Consulting Group provided West Michigan Tag and Label the training for achieving the ISO 9001:2015 certification, while introducing NSF Training Deliverables. This project guided West Michigan Tag and Label through the ISO9001 System development as well as an internal audit preparation to ensure a sustainable Quality Management System. This certification and training have positioned the company to provide assurances to food processors that they were doing the things to create a quality product from order to order. The work that they did was a driving force for increased sales opportunities as well

RESULTS • Cost savings - $2,500 • Increased jobs - 2

• Increased sales - $20,000 • Retained sales - $25,000 • New investment - $561,000

“The Center-West has always made us aware of products and services that are available to us. It was through that relationship that we went down this road of certification and we are ecstatic with the results.”

– Richard Rice, President

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SUCCESS STORY – WEST MICHIGAN TAG & LABEL

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