Newsletter Pro - December 2023

Inflation Squeezing You? Negotiate Your Way Out With These 4 Outstanding Tactics

Inflation’s roar is echoing through every business corridor, squeezing margins and turning profits into mirages. But before you start rationing printer ink and living on instant ramen, there’s a secret weapon in your arsenal – negotiation. Forget textbook tactics and fancy footwork; we’re going to tap into the subtle power of persuasion to wrangle those elusive discounts and sweeter deals. Think of it as inflation-proofing your business, one conversation at a time.

initial pricing calculation. They’ll scramble to justify their original price tag against your newly established persona, practically tripping over themselves to propose discounts that fit your “budget-conscious” expectations. You haven’t even haggled, yet the wheels of negotiation are already turning.

Sometimes, the most potent weapon isn’t a witty retort but a well- placed silence.

Tip #1: The Mirrored Label — Echo Your Way to Discounts

Salespeople love playing the labeling game, tagging you as “budget-conscious” or “value- driven.” But instead of passively accepting these labels, turn the tables! Here’s how:

Step 1: Acknowledge and Amplify. Gently “mirror” their labels back at them, but with a slight twist: “I understand you’re offering a premium service, but as a highly value- conscious entrepreneur, I’m always looking for creative ways to optimize my spend.” Boom! This subtle shift plants the seed that you expect, and deserve, flexibility. Step 2: Watch Them Squirm. Now, observe the magic. Your “value-driven” identity throws a wrench in their

Bonus Tip: This technique works equally well in reverse. If a vendor labels you as “price-sensitive,” gently counter with, “While cost is a factor, I’m more concerned with finding the perfect solution that delivers lasting value.” This reframes the conversation away from pure price and toward a collaborative search for the best-fit deal.

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