Why do we need to understand TrustYou?
Guest journey comes full circle with guest reviews. Having a low review score increases the likelihood that guests would not book a particular hotel. 88% of travelers would sort out hotels scores under 3 stars. Conversely, 33% of travelers would actively filter to see hotels with ratings above 4-stars. After price, “Review Score” is the most important decision variable that travelers need to convince themselves to book a certain accommodation. Travelers report that review scores are second only to price as a factor in their booking decision. Therefore, there is a relationship between a hotel’s review score and its RevPAR.
So, it is important for us to know the various features available in TrustYou platform to increase our guest experience and revenue.
2 As part of preparation to attend this workshop, please complete the next two pre work. Bring your findings to the workshop.
Source – TrustYou Research
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