the home, property manager, and everyone else involved. Plus, properties with poorly taken photos often take longer to get leased, resulting in reduced income for property owners. NO. 5 Lack of “Coming Soon” Photos Coming soon listings allow you to pre-market a prop- erty. Adding coming soon photos provides a significant marketing benefit to property owners. Zillow lowers the ranking of listings without coming soon images, making it more difficult for renters to find them. Many property managers and investors opt out of coming soon photos because they don’t have good shots, but virtual tours can resolve this efficiently. You can use PlanOmatic to create a Matterport virtual tour while pre- paring the property for rental. Then you can use the tour
and the stills in your coming soon photos, providing an accurate view of the property. Your future renters are likely real estate shopping online right now. By avoiding these common real estate photography pitfalls, you’ll help your property shine, and give it the best chance of getting leased. •
Kori Covrigaru is the co-founder and CEO of PlanOmatic. PlanOmatic provides quality photos, floor plans, and 3D to the single-family rental industry nationwide, with speed and at scale.
With an unwavering determination for client success, he has created a team that thrives on the core value of “together we win.” Tapping a national network of over 200 contractors and more than 40 employees, Covrigaru has met the moment with the unique value proposition PlanOmatic offers through technology combined with data to support client goals.
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