OPERATIONS
LISTINGS
Free Listings for Your Real Estate Property HERE’S HOW TO GET YOUR PROPERTIES LISTED ONLINE TO ATTRACT ATTENTION, LEADS, AND CONVERSIONS.
by Jenifer Calandra
hen it’s time to sell or lease, getting your property in front of as many people as possible is important. But the key to success is getting your property in front of the right people—those who are look- ing to buy or rent in your area, and whose needs your property meets. Even for professional real estate agents, listing a property in the MLS may not be enough. To get in front of your audience, you’ll need to lever- W
age the familiar digital spaces your prospects are visiting—and they trust. Best of all, the sites discussed here offer free listings, so your mar- keting budget won’t be impacted. FACEBOOKMARKETPLACE Linked to your Facebook profile, Facebook Marketplace allows users to list homes for sale and for rent. Interested parties can search these
listings using a filter that enables them to drill down by price or by the amenities they require, such as num- ber of bedrooms. For best results, create a busi- ness profile for your listings rather than listing them from a personal account, unless your personal page is dedicated to your professional real estate work. Interested parties will contact you directly through the Facebook app.
74 | think realty magazine :: march – april 2022
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