The Livewell Collective - August 2018

ARE CYBERCRIMINALS’ NO

Today’s small businesses are woefully unprepared for digital threats. Cybercrime is at an all-time high in 2018, and yet a frightening number of small-business owners assume that their organization is too small to ever warrant the attention of hackers. From the perspective of cybercriminals, most small and mid- sized businesses (SMBs) represent the low-hanging fruit of the digital world: a modest pile of cash guarded by outdated or easily circumvented barriers. That’s why 71 percent of cyberattacks are directed at SMBs, according to Verizon’s annual Data Breach Investigations Report. And a huge number of those strikes actually succeed. If you’re hoping to protect the business that you’ve built from the ground up, it’s important to be vigilant. Here are three steps you can take right now to drastically improve your chances at scaring off the wolves at your digital door: BACK UP YOUR DATA. A large majority of data breaches today come in the form of ransomware, which locks users out of everything on a company’s network. Hackers then threaten to delete the data forever unless the company forks over thousands of dollars. But if you have all of your files automatically backed up to an

WELCOME THE NEW FLAVORS ... CONTINUED FROM COVER

The inspiration for Blackberry Currant was, fittingly, a bit unorthodox. I have to give credit to one of our O2 athletes, Alison Scudds. She suggested we head down to Jeni’s Ice Cream here in Columbus for ideas. If you’re not from the area, Jeni’s is renowned for some of the best, most unique ice cream flavors you’ll find anywhere. When we were headed to meet with our team of food scientists, my girlfriend reminded me that my personal favorite Jeni’s flavor is Brambleberry Crisp, and she Googled the ingredients. Turns out, blackberry and black currant are behind this delicious ice cream flavor, so why not see what we could do with those ingredients while formulating? I talked with our team of food scientists, and while they’d worked with blackberries before, they hadn’t yet found an opportunity to work with black currants, a popular berry in northern Europe and Central Asia but almost unheard of here in the States. After a few weeks of fine-tuning, we had our second flavor: a dark, brilliant, completely unique flavor to the beverage world. It just might be my new favorite. I always tell people I founded O2 for selfish reasons. I wanted a drink that fit my needs and lifestyle, so I made it happen. The irony was, making the drink of my dreams meant changing my lifestyle — I had to get up early and grind through the day, moving my workouts to the evenings. Suddenly, I couldn’t have caffeine after my workout because of the time of day. I was unable to drink my own beverage for its intended use (although I still drank plenty of O2 at different times throughout the day)!

So it’s fitting that I now find myself returning to the same business strategy that got me here in the first place; I am, yet again, making the drink I want for myself after my evening workouts. At the end of the day, that’s our whole team’s philosophy. Why make something we weren’t dying for ourselves? We love these two new flavors, from the beautiful flavor profiles to the refreshing taste. We hope you will too and can’t wait to hear how you like them.

Cheers,

–Dave Colina Founder, O2

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