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BUSINESS NEWS WARE MALCOMB ANNOUNCES COMPLETION OF SEB PROFESSIONAL NORTH AMERICA SHOWROOM IN TUSTIN Ware Malcomb , an award- winning international design firm, announced construction is complete on the addition of a new SEB PROFESSIONAL North America showroom within the company’s offices located at 15501 Red Hill Avenue, Suite 200 in Tustin, California. Ware Malcomb provided interior architecture and design services for the project. Headquartered in Tustin, California, SEB PROFESSIONAL is the No. 1 market leader in premium automated coffee and espresso solutions. The company is part of Groupe SEB, which sells more than 350 million products each year. SEB PROFESSIONAL’s new state- of-the-art showroom, the first of its kind in the United States, is specifically designed to showcase the company’s products – including its WMF, Schaerer and Curtis brands – and provide an engaging experience for visiting customers. Located on the previously undeveloped first floor of the building, visitors can browse SEB PROFESSIONAL’s newest products on the showroom floor, then head to a demonstration and tasting bar to experience them in action. Adjacent to the showroom is an R&D and training lab where employees develop and test SEB PROFESSIONAL’s latest products. The first floor also includes employee amenities such as a fitness center and large break room. SEB PROFESSIONAL’s existing office space is located on the second floor of the building, and

modifications to this space include a remodel of the executive suite, lobby, and break room. Designed to be a flagship showroom, the project pays homage toSEBPROFESSIONAL’s European roots, with clean and modern lines reminiscent of the company’s overseas showrooms. Softer elements like wood accents help create a high-tech yet inviting space. An arbor over the coffee bar adds a cozy, hospitality-like experience for visitors during tastings and demonstrations. The cumulative result of these design features is an immersive experience, where visitors are drawn to explore the showroom by varying planes and experiential visuals such as digital displays and a branded company history wall. “The new SEB PROFESSIONAL showroom reflects the modernity, ingenuity and innovation of our three brands in a contemporary and inviting setting,” said Ray Peden, president of SEB Professional Americas. “The facility is purpose-built to accommodate more than 20 pieces of equipment, each connected to power and water to facilitate customer coffee tastings. This combination of design and functionality will allow SEB PROFESSIONAL to demonstrate our market-leading equipment and coffee competence like never before. And as offices open back up, we will follow strict protocols to ensure our customer experience visiting our new showroom is as safe as it is memorable.”

“The goal of this project was to set the bar for all SEB PROFESSIONAL showrooms worldwide, reflecting the company’s deep history of technological excellence and dedication to the highest quality products,” said Mary Cheval, principal of Ware Malcomb’s Irvine, California, office. “It was important that the showroom look as sleek as possible, minimizing visual distractions so the focus would be on the products and the experience within the showroom. Through custom detailing, branded graphics, and unique interior architecture, this cutting-edge showroom reflects SEB PROFESSIONAL’s position as a leading provider of high-end coffee and espresso machines.” The general contractor for the project was Coastal Pacific Construction . Established in 1972, Ware Malcomb is a contemporary and expanding full service design firm providing professional architecture, planning, interior design, civil engineering, branding and building measurement services to corporate, commercial/residential developer and public/institutional clients throughout the world. With office locations throughout the United States, Canada, and Mexico, the firm specializes in the design of commercial office, corporate, industrial, science and technology, healthcare, retail, auto, public/ institutional facilities and renovation projects. Ware Malcomb is recognized as a Hot Firm by Zweig Group.

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process. They appreciate the open and honest way feedback is delivered, and they use the information to maximize their potential and grow as professionals. At Olsson, our number one tenet is “We exist for employees, first and foremost.” Client Experience helps us set up our employees for success so they can embody our second tenet: “Our employees put our clients’ needs first.” “It is valuable for Olsson employees to receive these client visit reports. We may think we already know our clients well, but our client experience team members are able to dig deeper and gather feedback that allows us to understand where we need to make improvements. Of course, positive feedback about how great we are doing is always nice to hear but the real value in this is when we receive constructive criticism. It can be humbling but that is how we continue to grow and become better,” an Olsson team leader said. I’d like to emphasize that our commitment to excellent client service is not something our employees relegate to the Client Experience team. Everyone at Olsson understands and accepts the responsibility to deliver great client experience. And it’s something our clients have come to expect from us. STACY CLOUSE is director of client experience at Olsson. Contact her at

me as a client representative to ask how you’re doing. That’s very good. That’s how you get better,” an Olsson transportation client told a member of our Client Experience staff. “Many variables factor into our success at building solid client relationships. The list includes timely deliverables, quality projects, the expertise of our employees, and our ability to truly understand the needs of the customer. Client feedback is vital to that last factor.” Clients appreciate the opportunity to sit down, free from distraction, and candidly discuss what is going well and where there is room for improvement. Time and again, these discussions have shined the light on talented employees, sparked internal discussions for process improvement, and ultimately strengthened relationships. Because of the trust the Client Experience team builds within the walls of Olsson, our employees trust the

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