P R O F I L E
Touchdown: Raymond Romero Managing principal at Inventure Design (Houston, TX), a firm that transforms the client experience in design and architecture by creating smart, human-centered spaces.
By LIISA ANDREASSEN Correspondent
R omero is a technical problem solver who leads with a vast knowledge of the industry. Where many architecture firms focus on projects from the outside in, he believes in designing from the inside out. He says that he chases after exceptional design, his four kids and their chickens, but admits that the order varies. “’Designing from the inside out’ has been a reminder to design around people first,” Romero says. “I learned early that people are a company’s number one asset. If you put their needs on an equal level to corporate space needs, budgets, and schedule, you can satisfy both while providing inspiring design.” A CONVERSATION WITH RAYMOND ROMERO. The Zweig Letter: Can you explain what “designing from the inside out” means? Raymond Romero: My main focus in design has been corporate interiors and architecture. I love learning about
and helping other companies. Traditionally, architecture is celebrated and admired from the outside. Just look at most architecture magazines – you maybe get one or two pictures of the interior, and very little shared in the print. So, “designing from the inside out” has been a reminder to design around people first. I learned early that people are a company’s number one asset. If you put their needs on an equal level to corporate space needs, budgets, and schedule, you can satisfy both while providing inspiring design. TZL: How has COVID-19 impacted your firm’s policy on telecommuting/working remotely? RR: It hasn’t affected our policy on remote work, other than forcing us to formalize our policy. We had been building toward a “work from anywhere” model for the past couple of years. We have invested in our team and our technology by providing the best hardware, software, applications, and training – ramping up over the past year
THE ZWEIG LETTER OCTO
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