This Month’s Featured ‘Inspired Insider’ Podcasts
Leveraging Local Expertise for Worldwide Business Growth
How to Build Profitable Businesses and Exit
Cameron Heffernan is the Chief Marketing Officer at Your B2B Marketing, a globally focused strategic marketing agency. With a rich background as a serial entrepreneur, Cameron’s career spans three continents, reflecting a diverse and expansive professional journey. He is recognized for
Greg Alexander is the Founder and Chief
Investment Officer of Capital 54, where he decides which entrepreneurs to bet on and which firms to invest in. He supports entrepreneurs by helping them scale and exit their firms.
Before opening Capital 54, Greg co-founded professional service
firm Sales Benchmark Index and served as CEO for 11 years. Before SBI, Greg was an executive at EMC Corporation, a leader in the data storage industry. He is the author of “The Boutique: How to Start, Scale, and Sell a Professional Services Firm,” among other books. Greg is also the Founder of Collective 54 and a Young Presidents’ Organization member. In this episode of the “Inspired Insider Podcast,” Dr. Jeremy Weisz chats with Greg Alexander about how he successfully grew and exited his business. Greg talks about the “F***up Fridays” culture strategy, the sales process exiting a brand and the lessons learned, how he leverages the community business model to scale Collective 54, and Capital 54’s investment criteria.
launching a seven-figure marketing agency that caters to a wide range of clients across the globe. His expertise lies in helping companies articulate their value proposition effectively, supporting their growth, and assisting them in entering new markets. In this episode of the “Inspired Insider Podcast,” Dr. Jeremy Weisz sits down with Cameron Heffernan to discuss the intricacies of international market expansion. They delve into the importance of tailoring marketing strategies to diverse cultural contexts, the challenges and triumphs of setting up a global marketing agency, and the indispensable role of local expertise in ensuring successful cross-border operations.
Scan the QR code or visit the link to listen to the full episode. InspiredInsider.com/ cameron-heffernan-interview
Scan the QR code or visit the link to listen to the full episode.
InspiredInsider.com/ greg-alexander-interview
Made with FlippingBook Ebook Creator