buying criteria for products, while environmental impact continues to be one of the lowest-ranked factors (however, this is not true for all con- sumer groups). • While respondents named hy- giene, food safety, and shelf life as the most important characteristics for product packaging when making a purchase, 43 percent of consumers still say environmental impact is an extremely or very important pack- aging characteristic when making purchasing decisions. That said, the overall relative importance of envi- ronmental factors for consumers has decreased somewhat. • Among concerned consumers, Packaging Attitudes (Cont’d from Page 1)
• Most consumers are willing to pay more for sus- tainable packaging. In fact, in each end-use catego- ry surveyed, 4 to 7 percent of consumers are willing to pay a premium well above 10 percent. The key takeaway from the report is that winning in sustainable packaging in the U.S. market will require a granular approach. Done right, products with clear environmental credentials are clearly
the impact of ocean litter has become the primary environmental issue across all generations, regions, and neighborhoods; all other concerns have de- creased in importance since 2020. • Most consumers do not have a strong under- standing of which packaging types are more sus- tainable but seem to favor compostable and plant- based packaging.
(Cont’d on Page 5)
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