Packaging Attitudes (Cont’d from Page 5)
expect from product packaging, hygiene and food safety as well as shelf life emerged as the top char- acteristics; 75 percent of respondents said hygiene and food safety are extremely or very important, while 70 percent said the same about shelf life. Shelf life is the only factor that has increased in importance since McKinsey & Company’s 2020 sur- vey—most likely linked to the uncertainties facing consumers. Recent surveys have shown that con- sumers expect to increase their spending on ne-
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cessities while tightening their belts when it comes to nonessentials. Indeed, ensuring a product has a long shelf life helps minimize waste and reduce costs. At the same time, the appearance of a product’s packaging has seen the largest drop in importance (17 percentage points), and only about one-third of consumers said this was an extremely or very important purchasing factor. One key driver here is likely the growth of online shopping, making the appearance of a product’s packaging a less import- ant part of the purchasing decision. In terms of sustainability, 39 percent of consumers indicated that the environmental impact of packag- ing is extremely or very important to their purchas- ing decisions. However, as with other factors, this too has declined in importance since 2020 (by four percentage points).
(Cont’d on Page 9)
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