FMN | August 28th, 2023

Packaging Attitudes (Cont’d from Page 7)

Engineered Better Anilox Sleeves and Rollers Crafted Specifically For Your Budget, Your Press, Your Job.

3. For environmentally concerned consumers, ocean litter emerges as the key issue Our 2020 survey found that environmental con- cerns related to packaging were spread almost equally across several factors, with consumers ranking marine litter at a similar level as other is- sues such as deforestation and natural-resource de- pletion. In 2023, a different picture has emerged. Today, U.S. consumers across generations, regions, and neighborhoods clearly rank the environmental im- pact of ocean litter as their most important con- cern. This factor has gained significant importance since 2020, while other factors relating to the en- vironmental impact of packaging (such as climate change and deforestation) have dropped in impor- tance among survey respondents. For example, cli- mate change has seen a decline in importance of 11 percentage points since 2020. Among conservation activities, our survey showed that recycling is extremely common across groups, while home composting is most popular among Gen Zers. However, two-thirds of consumers have little to no confidence that they know which prod- uct packaging is recyclable, while 17 percent find it difficult or very difficult to know if something is recyclable. This highlights a long-standing gap in consumer knowledge and education on sustainabil- ity more broadly, including recycling, compostable products, and so on. Moreover, about 70 percent of consumers say they have limited or no understanding of their lo- cal sustainability regulations. Meanwhile, one-third of consumers feel there should be more regulations related to packaging sustainability and view brand owners as the most responsible for propelling packaging sustainability. 4. US consumers lack clarity on the most sus- tainable packaging materials Most US consumers do not have a strong under- standing of which packaging types are most sus- tainable. While consumers see compostable and plant-based products as providing the most sustain- able packaging (72 percent and 70 percent, respec- tively), there are several other packaging types that at least half of consumers rank as extremely or very sustainable. As in 2020, consumers rank packag- ing that combines plastic, paper, and aluminum foil among the least sustainable options; nevertheless, 29 percent of consumers consider this type of pack- aging to be extremely or very sustainable.

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