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www.ClinicGrower.com · 844-951-3800 · August 2024
What Most Marketing Agencies Are Afraid to Tell You THE TRUTH ABOUT SCALING MEDICAL AND AESTHETIC PRACTICES IN 2024
I recently consulted with a medical aesthetics practice based out of Michigan. The med spa was struggling with growth and was not generating profits. “I have to tell you that I’ve worked with five or six marketing companies over the past three years,” the owner declared when we met. “They all promised results, but nothing has really worked … so what can you promise me?” “Well, Dr. Jones (not her actual name),” I responded, “I can promise you three things right now …” (Scan the QR code below to find out about my promises to Dr. Jones or visit ClinicGrower.com/learn/truth-about-scaling .) Scaling your medical or aesthetic practice in 2024 and beyond isn’t about hopping on the latest marketing trend or throwing money at ads. It’s about taking a strategic approach that most marketing agencies won’t tell you about. Let’s dive into what really makes a difference. Experience: Your Best Asset Your experience is invaluable, and patients want to know about your track record. Through your website and marketing materials, highlight your expertise and history in the field. Showcase your journey, the years you’ve dedicated to perfecting your craft, and the lives you’ve changed. Reputation: The Backbone of Trust Your reputation can make or break your practice. Building and maintaining a stellar
reputation involves consistently delivering high- quality outcomes and providing exceptional patient experiences. Don’t be afraid to ask satisfied patients for reviews and testimonials. This social proof is gold in the digital age. Patient Experience: More Than Just a Visit Every touchpoint with a patient is an opportunity to exceed expectations. From the moment they land on your website to their post-treatment follow-up, ensure a seamless and supportive experience. Personalize your interactions (including your marketing and ads), be responsive, and show genuine care for their well-being. Outcomes: The Ultimate Proof Patients want results. Highlight your successful outcomes with before-and-after photos, case studies, and detailed descriptions of your procedures. Make it easy for potential patients to see the benefits of choosing your practice. Reviews: Your Digital Word-of-Mouth Online reviews are the modern-day word-of- mouth. Encourage happy patients to leave positive reviews on platforms like Google Business Profile (GBP). Respond to positive and negative reviews to show you value patient feedback and are committed to continuous improvement. Location: Convenience Is Key Your practice’s location matters. Ensure your clinic is accessible and easy to find. If you’re considering expanding, choose locations strategically based on patient demographics and demand.
Website: Where Patients Go to Learn More Your website often gives potential patients the first impression of your practice. Make it warm, inviting, and informative. Use high-quality images, clear calls-to-action, and patient testimonials to build trust and guide visitors through their journey to becoming your patient.
Google Business Profile: Showcasing Your Practice
Keep your GBP updated with current images, reviews, and accurate information. An active and engaging GBP can significantly enhance your online visibility and attract more local patients. Ads: Smart Investments Advertising is crucial, but it’s not just about spending more. Focus on targeted, high-quality ads that speak directly to your ideal patients. Highlight what sets your practice apart and include strong calls to action. Follow-Up: The Secret Sauce Effective follow-up can turn one-time patients into loyal clients. Implement a robust follow- up system to check on patient progress, offer additional treatments, and encourage referrals. Scheduling: Easy and Efficient Make scheduling appointments as easy as possible. Use online booking systems and ensure your staff is well-trained to handle calls efficiently. An easy scheduling process improves patient satisfaction and reduces no-shows.
To read the full article and find out my promises for Dr. Jones, simply scan the QR code below or visit ClinicGrower.com/learn/truth-about-scaling
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www.ClinicGrower.com · 1
FROM NEW BEGINNINGS TO LEADING PRACTICE How Lindsey Accelerated Growth of Her New Practice With Strategic Marketing
Nurse Practitioner Lindsey Castagna is known among her clients for her passion and quality care in managing vein and vascular diseases. While she was seeing great success with her patients, when she returned to her hometown of Hendersonville, N.C., to launch Venaflux, she knew she needed to attract a new patient base in a new community. The clock was ticking, and Lindsey knew she needed to grow her vein practice and reach more people to succeed. When she turned to ClinicGrower, we started by showing her the power of targeted ad campaigns on Facebook tailored to her unique needs. These ads were a game-changer, engaging potential patients with customized messages designed to speak to their individual desires and needs. Education is the foundation of what we do, so we empowered Lindsey with a comprehensive strategy to set herself apart as a trusted authority on vein and vascular procedures in the area. Thanks to these potent ads and expert guidance, Lindsey began to see a massive
shift in her practice. The Facebook campaigns ignited a surge of patient inquiries and appointments, and that was just the beginning of her growth. A steady stream of quality leads continues to flow into Venaflux today, and her practice has emerged as one of the best in the community and has a wonderful reputation. ClinicGrower provided personalized education to bolster Lindsey’s confidence in her business and give her the tools to keep drawing in new clients. By delivering valuable content to patients, she established herself as a trusted resource on vein treatments. So, not only do patients turn to Venaflux for treatments, but they also look to Lindsey when they are seeking answers about their vein healthcare. Lindsey said that, on the first weekend of the campaign, she had 12–14 new patients and 30 procedures lined up. “It’s a good feeling knowing you can trust somebody who can represent your business,” she said of her time working with ClinicGrower.
With ClinicGrower, Lindsey gained powerful tools and knowledge to attract patients for years and foster long connections built on trust, education, and engagement. Are you ready for a comprehensive strategy to boost your practice? Visit us at clinicgrower.com .
From Satisfied Patients to Raving Fans Strategies to Attract Stellar Patient Reviews
Automate requests via email. Automating requests for reviews from your clients will not only make the process easier and more attractive for them, but it will also save the valuable time of your staff. You can utilize software to automatically email patients after their appointment, asking them to rate their experience. Timing matters, so if you are a plastic surgeon, don’t send that request a few days after a tummy tuck surgery when the patient is not feeling well or seeing results yet. Wait until they have had their follow-up appointment. Engage on social media. Ensure you maintain an active and engaged social media presence across all your platforms so when users leave a great review or have constructive feedback, you can interact with them directly. Share eye- catching testimonials as posts on Facebook or other platforms to highlight why people turn to your clinic. Your social media accounts
can be an entry point for users to access other information about you. So, ensure a straightforward path from your page to your website. They will be more likely to share their review if it’s simple to get there. Respond to reviews professionally. Respond promptly and courteously to reviews to show your patients that their opinions and feedback matter. By engaging online, you make your clients feel valued and prove to search engines that you are responsive and customer-focused. Always thank people for taking the time to share their thoughts, address any concerns they may have, and tailor your responses to each unique individual. With these strategies, you can enhance your online reputation and foster trust and loyalty among your patient community. Harness the power of patient reviews to propel your aesthetic practice toward continued success and a five-star reputation!
In an era where a quick online search can reveal everything from restaurant ratings to hotel experiences, it’s no surprise that people increasingly rely on digital word of mouth when seeking a new doctor. Patient reviews are powerful testimonial tools that can boost your reputation and grow your aesthetic practice. When you can transform satisfied patients into vocal advocates, it will help attract new clients through these real-time, genuine endorsements. Get ready for a five- star rating because we’re exploring the best techniques to encourage quality reviews.
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Sales: Overcoming Struggles Many practices struggle with sales because they lack a structured approach. Train your team on consultative selling techniques. Understand patient needs, offer tailored solutions, and close with confidence. Goals and Plans: The Roadmap to Success Many practices face the fundamental challenge of not having clear goals and a plan to achieve them. Set specific, measurable, attainable, relevant, and time-bound (SMART) goals. Develop a detailed plan that includes marketing, patient retention, and growth strategies. Regularly review and adjust your plan to stay on track. Scaling your practice in 2024 and beyond requires a base of ambition and a balanced approach of authenticity, strategic planning, and relentless execution. Stay true to these principles, and you’ll see sustainable growth and success.
How to Get 20–60 New Google Reviews Every Month for Free MARKETING SUCCESS RECIPE
Are you looking to whip up a stellar online reputation? This recipe is the secret ingredient to a feast of glowing reviews that will tantalize potential clients.
INGREDIENTS Free Google Business Profile
Email and SMS System: To send review requests after service. Review Templates: Easy-to-use feedback templates for clients. Staff Training Materials: Instructions and incentives for staff to encourage reviews. Social Media Integration: Leverage platforms like Instagram and Facebook to encourage reviews. Ensure your free Google Business Profile is fully set up, verified, and optimized with accurate information. 2. Send/Automate emails or SMS to clients post-visit, requesting they leave a review. Use personalized, friendly, and professional language. 3. Send clients your review link directly. DIRECTIONS 1. 4. Leverage social media posts to remind followers to review their experiences. Share positive reviews as testimonials. 5. Set weekly review goals, and train and incentivize staff to gather reviews each week. 6. Resolve Issues Proactively to maintain a positive online reputation. Encourage satisfied clients to share their positive experiences. 7. Regularly check your reviews and respond to them, showing appreciation for positive reviews and addressing any concerns raised in negative ones. 8. Continuously improve your service quality, as happier customers are more likely to leave positive reviews. RESULTS Increased volume of positive reviews on Google. Improved online visibility and higher local SEO ranking. Enhanced trust and credibility among potential clients. More referrals. More new clients and patients.
Bref McHugh
MEET JACQUELINE MOORE, MD SkYn by Dr. Moore in Aldie, VA Meet Dr. Jacqueline Moore, an experienced board-certified surgeon and the owner of SkYn by Dr. Moore, a luxurious med spa and cosmetic surgery center in Aldie, Virginia. SkYn by Dr. Moore offers personalized treatment plans and utilizes cutting- edge technology to enhance the natural beauty of its patients, specializing in women of color and men. They provide an integrated approach focused on wellness and quality care with a wide range of services, including reinvigorating facials, laser treatments, injectables, liposuction, and hair treatments for men. Dr. Moore is passionate about helping patients focus on their inner well- being so their outer beauty can truly blossom. She brings more than 15 years of experience to her patients and believes in honoring and amplifying people’s unique and defining features. As a woman of color, Jacqueline experienced firsthand a lack of representation for people of color in the world of aesthetic services. She felt driven to offer treatments for a full spectrum of skin types, tones, and ages. Jacqueline loves using Renuvion for her skin tightening procedures and Xpress Lipo sculpting. She is constantly looking for ways to innovate for her patients. Not only is Jacqueline a skilled surgeon, but she’s also a lifelong learner. She studies aesthetic and surgical techniques daily and constantly monitors the latest research and training opportunities. When she isn’t transforming patients’ lives, she enjoys spending time outdoors, furniture restoration, interior design, and spending time with her family.
Dr. Moore is a new client at ClinicGrower and is enjoying a great start to this partnership. We are honored to have her on board and can’t wait to see her beloved practice grow to new heights!
For more information on what Jacqueline and the team at SkYn are doing to help people in their community look, feel, and be better, visit skynbydrmoore.com .
www.ClinicGrower.com · 3
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The Keys to Growing Your Practice in 2024 and Beyond
The Power of Targeted Facebook Ads The Secret to a 5-Star Practice
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Meet Jacqueline Moore Try This Marketing Success Recipe
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Dominate the Search Results
USING GOOGLE LSA STRATEGY FOR PLASTIC AND COSMETIC SURGERY How to Drive HOT Leads
In the competitive world of aesthetic practices, standing out is crucial, and Google Local Services Ads (LSAs) are your ticket to the top. These ads boost visibility and connect you directly with high-intent patients actively seeking your expertise. Dive into the world of LSAs and discover how to turn these powerful tools into a steady stream of quality leads and unparalleled growth for your practice. What are Google Local Services Ads (LSAs)? Google Local Services Ads (LSAs) are paid advertisements that appear at the top of Google search results for local businesses. They are designed to help businesses connect with people who are searching for the services they offer. LSAs are available for over 70 industries, including plastic surgery, dermatology, and weight loss. Why are LSAs important? • About 87% of consumers search Google when looking for and deciding on a healthcare provider.
• Nearly 90% use online reviews to assess healthcare providers. • It is the No. 1 place patients look when they need your services. • Local Service Ads appear FIRST in search results. • There is no higher intent prospect than the customer who is proactively looking for your services at that moment in time. • You MUST have a plan to WIN with Google Local Services. How does Google LSA work? • You must complete the Google Local Services Application. • Google will run a background and license check. • Owners and providers must complete background checks. • Once approved and if active in your area you will pay on a per-lead basis. • We’ve seen between $75–$125 per lead but expect those prices to shift over time. • Prices will vary by city/niche specialty. • Plastic Surgery/Dermatology/Weight Loss.
What Are the Keys to Success With LSA Strategy? • Patience and persistence are necessary throughout the application process. • Complete your business profile accurately. • Collect and maintain high-quality reviews. • Ensure your Google Business Profile is highly optimized. • Respond Promptly: Quick responses to leads generated through LSAs can significantly increase your chances of converting those leads into customers.
To find out how you can jump on board (if you haven’t already), take advantage of high-quality leads at low CPL, and maximize your ROI to win with Local Service Ads, Visit clinicgrower.com/lsa.
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