FROM NEW BEGINNINGS TO LEADING PRACTICE How Lindsey Accelerated Growth of Her New Practice With Strategic Marketing
Nurse Practitioner Lindsey Castagna is known among her clients for her passion and quality care in managing vein and vascular diseases. While she was seeing great success with her patients, when she returned to her hometown of Hendersonville, N.C., to launch Venaflux, she knew she needed to attract a new patient base in a new community. The clock was ticking, and Lindsey knew she needed to grow her vein practice and reach more people to succeed. When she turned to ClinicGrower, we started by showing her the power of targeted ad campaigns on Facebook tailored to her unique needs. These ads were a game-changer, engaging potential patients with customized messages designed to speak to their individual desires and needs. Education is the foundation of what we do, so we empowered Lindsey with a comprehensive strategy to set herself apart as a trusted authority on vein and vascular procedures in the area. Thanks to these potent ads and expert guidance, Lindsey began to see a massive
shift in her practice. The Facebook campaigns ignited a surge of patient inquiries and appointments, and that was just the beginning of her growth. A steady stream of quality leads continues to flow into Venaflux today, and her practice has emerged as one of the best in the community and has a wonderful reputation. ClinicGrower provided personalized education to bolster Lindsey’s confidence in her business and give her the tools to keep drawing in new clients. By delivering valuable content to patients, she established herself as a trusted resource on vein treatments. So, not only do patients turn to Venaflux for treatments, but they also look to Lindsey when they are seeking answers about their vein healthcare. Lindsey said that, on the first weekend of the campaign, she had 12–14 new patients and 30 procedures lined up. “It’s a good feeling knowing you can trust somebody who can represent your business,” she said of her time working with ClinicGrower.
With ClinicGrower, Lindsey gained powerful tools and knowledge to attract patients for years and foster long connections built on trust, education, and engagement. Are you ready for a comprehensive strategy to boost your practice? Visit us at clinicgrower.com .
From Satisfied Patients to Raving Fans Strategies to Attract Stellar Patient Reviews
Automate requests via email. Automating requests for reviews from your clients will not only make the process easier and more attractive for them, but it will also save the valuable time of your staff. You can utilize software to automatically email patients after their appointment, asking them to rate their experience. Timing matters, so if you are a plastic surgeon, don’t send that request a few days after a tummy tuck surgery when the patient is not feeling well or seeing results yet. Wait until they have had their follow-up appointment. Engage on social media. Ensure you maintain an active and engaged social media presence across all your platforms so when users leave a great review or have constructive feedback, you can interact with them directly. Share eye- catching testimonials as posts on Facebook or other platforms to highlight why people turn to your clinic. Your social media accounts
can be an entry point for users to access other information about you. So, ensure a straightforward path from your page to your website. They will be more likely to share their review if it’s simple to get there. Respond to reviews professionally. Respond promptly and courteously to reviews to show your patients that their opinions and feedback matter. By engaging online, you make your clients feel valued and prove to search engines that you are responsive and customer-focused. Always thank people for taking the time to share their thoughts, address any concerns they may have, and tailor your responses to each unique individual. With these strategies, you can enhance your online reputation and foster trust and loyalty among your patient community. Harness the power of patient reviews to propel your aesthetic practice toward continued success and a five-star reputation!
In an era where a quick online search can reveal everything from restaurant ratings to hotel experiences, it’s no surprise that people increasingly rely on digital word of mouth when seeking a new doctor. Patient reviews are powerful testimonial tools that can boost your reputation and grow your aesthetic practice. When you can transform satisfied patients into vocal advocates, it will help attract new clients through these real-time, genuine endorsements. Get ready for a five- star rating because we’re exploring the best techniques to encourage quality reviews.
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