PRSRT STD US POSTAGE PAID BOISE, ID PERMIT 411
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The Keys to Growing Your Practice in 2024 and Beyond
The Power of Targeted Facebook Ads The Secret to a 5-Star Practice
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Meet Jacqueline Moore Try This Marketing Success Recipe
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Dominate the Search Results
USING GOOGLE LSA STRATEGY FOR PLASTIC AND COSMETIC SURGERY How to Drive HOT Leads
In the competitive world of aesthetic practices, standing out is crucial, and Google Local Services Ads (LSAs) are your ticket to the top. These ads boost visibility and connect you directly with high-intent patients actively seeking your expertise. Dive into the world of LSAs and discover how to turn these powerful tools into a steady stream of quality leads and unparalleled growth for your practice. What are Google Local Services Ads (LSAs)? Google Local Services Ads (LSAs) are paid advertisements that appear at the top of Google search results for local businesses. They are designed to help businesses connect with people who are searching for the services they offer. LSAs are available for over 70 industries, including plastic surgery, dermatology, and weight loss. Why are LSAs important? • About 87% of consumers search Google when looking for and deciding on a healthcare provider.
• Nearly 90% use online reviews to assess healthcare providers. • It is the No. 1 place patients look when they need your services. • Local Service Ads appear FIRST in search results. • There is no higher intent prospect than the customer who is proactively looking for your services at that moment in time. • You MUST have a plan to WIN with Google Local Services. How does Google LSA work? • You must complete the Google Local Services Application. • Google will run a background and license check. • Owners and providers must complete background checks. • Once approved and if active in your area you will pay on a per-lead basis. • We’ve seen between $75–$125 per lead but expect those prices to shift over time. • Prices will vary by city/niche specialty. • Plastic Surgery/Dermatology/Weight Loss.
What Are the Keys to Success With LSA Strategy? • Patience and persistence are necessary throughout the application process. • Complete your business profile accurately. • Collect and maintain high-quality reviews. • Ensure your Google Business Profile is highly optimized. • Respond Promptly: Quick responses to leads generated through LSAs can significantly increase your chances of converting those leads into customers.
To find out how you can jump on board (if you haven’t already), take advantage of high-quality leads at low CPL, and maximize your ROI to win with Local Service Ads, Visit clinicgrower.com/lsa.
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