STRONGER THAN STEEL
A Leader’s Guide To Image And Uniformity
LeadWell.InsideAveritt.com
PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
For more than 50 years now , our professional image has helped set the Averitt team apart. It is also an important part of our brand – our job is to make sure it stays that way. We want our image to continue to set us apart for the next 50 years. Like anything else, leadership sets the tone and is responsible for how our associates meet our standards.
One of the best resources for you as a leader is LeadWell.InsideAveritt.com/Image. This is where you can find the most up-to-date information on our professional uniform program, image and grooming standards, and processes for new hires. Additionally, we’ve included some tools that can help you reinforce the importance of professional image to your associates.
IN THIS TOOLKIT
2 3 4 5 6 7 8 9 10
Uniform & Grooming Standards: a quick reference that shows how an associate should look when in uniform. Uniform Allotment Guidelines: from drivers to dock associates, this page outlines which associates are required to wear uniforms, as well as which associates are eligible to receive a uniform allotment each year. Uniform Exchange Program: associates can get a free uniform shirt when they turn in five old ones, or one free outerwear item when turning in three old ones. Shirt Voucher Program: help your associates maintain our professional image standards by providing them with a voucher to be used toward new uniform shirts. Clean Hat Program: hats can get dingy and grimy pretty quickly. Keep our associates looking in tip-top shape by having them turn in their old ones for a replacement. Arm Sleeve Program: while we support associates expressing themselves with tattoos, we do have image standards that call for body art to be covered or inconspicuous. Part-Time Dock Uniform Program: to help our part-time dock associates wear their Averitt uniform with pride. Switcher Safety Shirt Program: special reflective wear is provided for the safety of our dock-switcher associates. Temporary Associate Garment Program: even though they’re not required to wear uniforms, there are special clothing guidelines in place for temps.
We encourage you to familiarize yourself with all of our image standards, to set the example yourself, and to coach up your associates on how to make sure they’re looking sharp each day. As we do that, we’ll continue to set the standard for professionalism.
If you need additional resources or have questions, please email uniforms@averitt.com.
Thank you, Marketing & Communications
LeadWell.InsideAveritt.com 1
3.2025
PROFESSIONAL IMAGE TOOLKIT FOR LEADERS PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
UNIFORM & GROOMING STANDARDS
Below are images of two posters you will receive each year that outline our Uniform and Grooming Standards. Please plan to post these in a visible area in your facility.
To order additional posters, contact uniforms@averitt.com .
GROOMING
PROFESSIONAL IMAGE STANDARDS
H A I R
DECORATIONS
TOO LONG
YES
NO
• Men may not wear hair decorations of any kind • No pork chop or decorative sideburns • Men’s hair should not extend below the earlobe in the front or the collar in the back
• Hair must be a naturally occurring color • Sideburns must be trimmed above the earlobe • Women’s hair must be neatly trimmed or pulled back
PROFESSIONAL IMAGE STANDARDS Uniform
FACIAL HAIR
Our uniforms are a symbol of the teamwork and ownership associates like you demonstrate every day. We are proud of our Averitt Red because it comes with the promise of excellence and commitment to service that defines our team. Thank you for wearing our colors with pride!
UNNATURAL COLOR
TOO LONG
TOO STYLIZED
YES
NO
• No braiding, beads or elastic bands • No dyed colors other than your natural hair color • No unnatural beard lines, neck lines, shapes or design cuts • Maximum of ½ inch • Closely shaped to the face
• No handlebars, long drooping mustaches, unnatural shapes or mustache wax • Mustaches (without lower facial hair) must not extend onto or over the upper lip and may not extend beyond or below the corners of the mouth
We encourage you to familiarize yourself with all our image standards and to make sure you’re doing your part to look sharp each day – from head to toe. As we do that, we’ll continue to set the standard for professionalism for the next 50 years and beyond. Thank you for all you do and for helping us maintain our reputation for professionalism!
Visit InsideAveritt.com/Image for more details
HAT
CLOTHING
ACCESSORIES
SHOES
ALSO...
SHIRTS • Neat, clean and in good repair • Tucked in, except for Averitt-approved no-tuck shirts • Replace if faded or stained PANTS/SHORTS • Gray in color • Proper fit, resting on the hips • Maximum of 3” above the knee for shorts
• Only Averitt-branded hats
• Black belt; no oversized or excessively designed buckles • Remove visible body piercings, including tongue piercings, while working • No excessive jewelry or accessories such as pins or buttons • Women may wear earrings; hoops and dangling earrings may not be worn while handling freight
• Black, polished and in good repair
• Tattoos covered or inconspicuous; offensive and/or disturbing images are prohibited • Body jewelry is prohibited. Women can wear earrings. No hoops or dangles. No other body jewelry for men or women is allowed • All garments and hats should be their original Averitt Red • Replace if faded or frayed • Go to InsideAveritt.com/handbook
• Bill facing forward
• Black or gray socks
• Replace if faded or stained
• No tennis shoes, cowboy boots or sandals/flip- flops
to see if you should replace or recycle
InsideAveritt.com/Uniforms
1.800.211.0314
LeadWell.InsideAveritt.com 2
3.2025
PROFESSIONAL IMAGE TOOLKIT FOR LEADERS PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
UNIFORM ALLOTMENT GUIDELINES
Driver and dock associates are required to be in complete Averitt uniform from head to toe on the job. The below chart is to help you determine what your associates receive each year as part of their uniform allotment, as well as which associates are eligible to receive an allotment. This amount will help them with replacing old garments. WHO IS ELIGIBLE FOR ALLOTMENT?
Uniform Required Associates Full-Time Drivers
$ 150 $ 100 $ 150
Part-Time Drivers Full-Time Dock Part-Time Dock
3 Shirts
Uniform Eligible Frontline Leaders Operations Managers Field OS&D Associates
$ 150 $ 150 $ 150 $ 150 $ 150 $ 150 $ 150 $ 150
Operations Support Associates Dedicated Support Services Leaders
Field W&R Associates Driver Support Specialists
Maintenance Frontline Leaders who are not on the rental program
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3.2025
PROFESSIONAL IMAGE TOOLKIT FOR LEADERS PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
UNIFORM EXCHANGE PROGRAM
The Uniform Exchange program focuses on taking uniform shirts and outerwear that do not fit image guidelines out of the system and replacing them with new ones. Every piece of clothing our associates donate to be recycled goes to Matthew 25 Ministries – a humanitarian aid and disaster relief organization that rescues and reuses products to help people all around the world. UNIFORM EXCHANGE PROCESS 1. Complete all aspects of the Uniform Exchange form completely. A Uniform Exchange form can be found at InsideAverit.com/UniformExchange. 2. Send Uniform Exchange form and five old uniform shirts or three outerwear items via truckmail to Marketing and Communications.
3. We will also accept pants and shorts, although these items are not exchanged for new ones.
4. Once Marketing and Communications receives the items to be exchanged, orders will be placed for one free item that is listed on the exchange form. The new item will ship directly to the associate.
UNIFORMITY EXCHANGE PROGRAM This is available for uniform allotment eligible associates only.
Send five old uniform shirts to receive one new shirt, or send three old outerwear items to receive one new parka. Items can be sent by truck mail to CSC: Attn Marketing and Communications to receive a FREE item, listed below.
Name______________________________________________________ Domicile______________________________________ Home Address_____________________________________________________________________________________________ Number of Items Returned___________________________________________________________________________________ Available While In Stock Item Item # Description Size New Reflective Performance Polo 119626 100% polyester Polo Shirt without Pocket 116283-151 100% polyester Reflective Parka 119665 100% polyester Short-Sleeve No-Tuck Shirt 89518-15 Cotton/polyester Long-Sleeve No-Tuck Shirt 64241-15 Cotton/polyester Action Back No-Tuck Shirt 116918-151 Cotton/polyester Women’s Moisture Management Polo 61582-15 100% polyester micro Sport-Tek Echo Tee 120521 100% polyester (dock associates only) Averitt 1971 Reflective T-Shirt SS* 64243-15 100% cotton (dock associates only) Averitt 1971 Reflective T-Shirt LS* 63232-15 100% cotton (dock associates only) (Choose up to two) ☐ ACFK ☐ U.S. Veteran ☐ Driver Trainer ☐ 20/25 Year Team ☐ 30/35 Year Team ☐ 40/45 Year Team ☐ 10+ Years of Service (Sport-Tek Echo Tee Only) Qualifying Embroidery Choices *Averitt 1971 T-Shirts are unavailable for embroidery
The uniform exchange form is also available at InsideAveritt.com/UniformExchange. Please include this form in the box with your items.
LeadWell.InsideAveritt.com 4
3.2025
PROFESSIONAL IMAGE TOOLKIT FOR LEADERS PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
SHIRT VOUCHER PROGRAM
To help encourage professionalism, you may decide to give associates a Shirt Voucher in the amount of $35, which they can apply toward the purchase of a new shirt.
SHIRT VOUCHER PROCESS 1.
Service center director, Dedicated site manager, operations manager, frontline leader or Regional VP of Operations can request the voucher. The recipient must be a uniform required associate. Requests can be emailed to uniforms@averitt.com with the quantity needed. The uniform team will fill the request. Vouchers will be truckmailed to you along with instructions. Coach the associate on our image guidelines and how to participate in our uniform exchange program. Once you have coached the associate on our image guidelines, present them with one voucher for a new shirt. Email uniforms@averitt.com with the first and last name of the recipient. The uniform team will then deposit the funds into the associate’s uniform account within 24 hours.
2. 3. 4.
5.
6.
7. 8.
PROFESSIONAL IMAGE THIS VOUCHER IS FOR A NEW SHIRT!
$35 has been deposited in your uniform account FOR A NEW SHIRT! Visit InsideAveritt.com/Uniforms InsideAveritt.com/Uniforms for more details
LeadWell.InsideAveritt.com 5
3.2025
PROFESSIONAL IMAGE TOOLKIT FOR LEADERS PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
CLEAN HAT PROGRAM
The Clean Hat program focuses on providing clean hats in exchange for hats that are faded, frayed, stained or otherwise don’t meet image guidelines. All active associates who are wearing hats that do not meet image and uniform guidelines are eligible.
Program Item Number
Item Name Hat W/ Reflective Trim
Image
Requests for hats to use in our Clean Hat program can be made by the below associates by sending an email to cleanhats@averitt.com .
062970
• Service center leadership • Dedicated site leadership • Maintenance leadership • On Tour Logistics leadership • Driver support specialists • Safety coordinators Submit a request via email to cleanhats@averitt.com . CLEAN HAT PROCESS 1.
Reflective Mesh Hat
116947
LTL TRUCKLOAD DEDICATED
Flex Fit Hat
071423
Fleece Cap
085412
2.
Marketing and Communications will order and ship the hats to you.
Knit Cap
000131
3.
Once you receive the hats, seek out associates with hats that do not meet image guidelines and offer them a new hat in exchange. Old hats should be collected and shipped back to Marketing and Communications for recycling.
Soft Mesh Baseball Cap
062850
ON TOUR LOGISTICS
4.
Knit Cap
085433
MAINTENANCE & MERCEDES
Reflective Cap
118495
LeadWell.InsideAveritt.com 6
3.2025
PROFESSIONAL IMAGE TOOLKIT FOR LEADERS PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
ARM SLEEVE PROGRAM
The purpose of Arm Sleeves is to assist associates who have have visible tattoos that do not meet our image guidelines.
Associates may also purchase this item for themselves on the uniform website.
Requests for a supply of Arm Sleeves can be made by the below associates:
• Service center leadership • Dedicated leadership • Driver support specialists • Human Resources coordinators • Safety coordinators
ARM SLEEVE PROCESS Submit your request by sending an email to uniforms@averitt.com 1.
2.
Marketing and Communications will order and ship the sleeves to you. Once you receive the sleeves, coach associates who do not meet image guidelines and offer them a sleeve to bring them into compliance.
3.
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3.2025
PROFESSIONAL IMAGE TOOLKIT FOR LEADERS PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
PART-TIME DOCK UNIFORM PROGRAM
To help our part-time dock associates wear their Averitt uniform with pride, this program provides them with a uniform allotment of three Averitt branded shirts.
On Jan. 1 every year, all part-time dock associates receive a uniform allotment of three shirts.
New part-time dock associates are eligible to redeem their allotment by visiting our uniform website at InsideAveritt.com/uniforms .
Part-Time Dock Uniform Program
AVERITT 1971 REFLECTIVE T-SHIRT Short-sleeve (64243-15) 100% cotton 1 credit Sizes S-6XL AVERITT 1971 REFLECTIVE T-SHIRT Long-sleeve (64242-15) 100% cotton 1 credit Sizes S-3XL
SHIRTS FOR ALL
Popular shirts for both men and women. (Order in men’s sizes.)
All eligible part-time dock associates*
POLO SHIRT WITH POCKET Short-sleeve ( 116282-151 ) 100% polyester pique knit 1 credit Sizes XS-8XL *Tall sizes available POLO SHIRT WITHOUT POCKET Short-sleeve (116283)
receive three uniform shirts
*POLO SHIRT WITH POCKET $15.91 (67065-16)
ombinatio n. Any garments ordered outside the three approved shirt credit s must be paid for by the associate . Mix and match any three- shirt c $15.40 (67117-12) POLO SHIRT WITHOUT POCKET 100% polyester pique knit
Polos
HOW TO ORDER Online: InsideAveritt.com/ U niforms Phone: 800-211-0314 100% polyester pique knit *Longer sleeve and back length options available
Good for all occasions. For both men and women.
T-Shirts
*NEW AVERITT 1971 REFLECTIVE T-SHIRT
161782 R0216 LeadWell.InsideAveritt.com 8
Although only dock associates can wear 3.2025
SHORT-SLEEVE
PROFESSIONAL IMAGE TOOLKIT FOR LEADERS PROFESSIIONAL IIMAGE TOOLKIIT FOR LEADERS PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
SWITCHER SAFETY SHIRT PROGRAM
Our Driving Concern is Safety, which is why we provide our dock associates performing switcher duties with three high-visibility shirts. To request reflective garments for your associates, leaders can email uniforms@averitt.com with sizes and quantity.
UNISEX SS HI-VIS Item# - 074360 • Moisture management • Moisture wicking • ANSI 2 compliant • UV protection • Upper left chest pocket • Underarm mesh vents • 100% polyester • Imported
HI-VIS 2 COLORBLOCK LS SHIRT Item# - 071313 • Moisture wicking, breathable fabric • UV protection • Crewneck with contrast black neck band • Upper left chest pocket • Mesh under arm vents • Contrast black on lower sleeves and cuffs • Reflective segmented tape • Lower front black panel and straight bottom hem • 100% polyester • Imported
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PROFESSIONAL IMAGE TOOLKIT FOR LEADERS PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
TEMPORARY ASSOCIATE GARMENT PROGRAM
Temporary associates are required to follow our image standards when it comes to facial hair, grooming, etc. They are not required to wear uniforms, but there is a special policy in place for temps when it comes to clothing. • Drivers: solid, true red polo or button-down shirt (long-sleeve or short-sleeve) and gray or black pants (no jeans). No t-shirts for drivers.
• Dock: solid, true red t-shirts
• All others: business professional wear
To request garments for your temporary associates, email uniforms@averitt.com with temporary associate’s name, size and quantity.
DRIVER
DOCK
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