PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
For more than 50 years now , our professional image has helped set the Averitt team apart. It is also an important part of our brand – our job is to make sure it stays that way. We want our image to continue to set us apart for the next 50 years. Like anything else, leadership sets the tone and is responsible for how our associates meet our standards.
One of the best resources for you as a leader is LeadWell.InsideAveritt.com/Image. This is where you can find the most up-to-date information on our professional uniform program, image and grooming standards, and processes for new hires. Additionally, we’ve included some tools that can help you reinforce the importance of professional image to your associates.
IN THIS TOOLKIT
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Uniform & Grooming Standards: a quick reference that shows how an associate should look when in uniform. Uniform Allotment Guidelines: from drivers to dock associates, this page outlines which associates are required to wear uniforms, as well as which associates are eligible to receive a uniform allotment each year. Uniform Exchange Program: associates can get a free uniform shirt when they turn in five old ones, or one free outerwear item when turning in three old ones. Shirt Voucher Program: help your associates maintain our professional image standards by providing them with a voucher to be used toward new uniform shirts. Clean Hat Program: hats can get dingy and grimy pretty quickly. Keep our associates looking in tip-top shape by having them turn in their old ones for a replacement. Arm Sleeve Program: while we support associates expressing themselves with tattoos, we do have image standards that call for body art to be covered or inconspicuous. Part-Time Dock Uniform Program: to help our part-time dock associates wear their Averitt uniform with pride. Switcher Safety Shirt Program: special reflective wear is provided for the safety of our dock-switcher associates. Temporary Associate Garment Program: even though they’re not required to wear uniforms, there are special clothing guidelines in place for temps.
We encourage you to familiarize yourself with all of our image standards, to set the example yourself, and to coach up your associates on how to make sure they’re looking sharp each day. As we do that, we’ll continue to set the standard for professionalism.
If you need additional resources or have questions, please email uniforms@averitt.com.
Thank you, Marketing & Communications
LeadWell.InsideAveritt.com 1
3.2025
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