DIRECTOR OF UCA GLOBAL CANDIDATE INFORMATION PACK
WELCOME
I am delighted to extend an invitation to potential candidates for the prestigious position of Director of UCA Global at the University for the Creative Arts, a role that lies at the heart of our global aspirations and strategic growth. At UCA firmly believe that creative expression knows no borders, and our commitment to fostering a diverse and inclusive learning environment necessitates a dedicated leader who can drive our international development, establish impactful partnerships, and spearhead recruitment efforts on a global scale. As the University for the Creative Arts continues to expand its reach and influence on the international stage, the role of Director of UCA Global is critical to the University’s ambitions into the future. At the core of our vision is the belief that collaboration with international institutions and creative communities can enrich the educational experience we offer to our students. The Director of UCA Global will play a fundamental role in forging and nurturing these partnerships, creating opportunities for cross- cultural exchanges, joint projects, and research collaborations. By fostering a global network of like-minded institutions, we aim to empower our students and faculty with a truly immersive and cross-disciplinary education that transcends geographical boundaries. Moreover, as the demand for international education continues to soar, the Director of UC Global will lead our efforts in attracting and recruiting a diverse cohort of talented students from around the world. The successful candidate will be entrusted with developing and implementing innovative recruitment strategies to ensure the University remains an attractive destination for ambitious and creative minds. In this role, the Director of UCA Global will also be responsible for the enhancement of study abroad programs, providing our students with invaluable
opportunities to broaden their horizons and gain first-hand experience in a range of cultural settings. These initiatives will not only enrich their creative perspectives but also equip them with a global outlook essential for success in today’s interconnected world. As the University for the Creative Arts continues to evolve as a beacon of creative excellence, we seek a visionary leader who can champion our international endeavours with passion and unwavering commitment. The selected candidate will join a dynamic and forward-thinking institution that embraces innovation, fosters creativity, and celebrates diversity.
Professor Terry Perk Pro Vice-Chancellor (Global Engagement)
WELCOME ABOUT UCA STRATEGIC OVERVIEW ROLE PROFILE SELECTION CRITERIA HOW TO APPLY
ABOUT UCA
At the University for the Creative Arts, we believe creativity makes global communities more vibrant, more innovative and more human.
OUR COMMUNITY By joining UCA, you’ll be alongside a diverse community of people from every background you can imagine. Here, you can work with our creative and business experts, be inspired by our students, use your talents and skillset to make a positive impact on the world, and build a professional network that will stay with you throughout your career, and beyond. Your future We believe in a creative future for all – not just our students, but our graduates, and our staff, too. We believe in supporting creative endeavour, and forging opportunities that set us apart. We believe in entrepreneurism and innovation. That’s why you’ll find our students, staff and graduates making waves in every corner of the creative industries. They’re making fashion more inclusive, inventing new sustainable materials, using art to change perspectives on epilepsy, and winning awards – from Golden Globes to Pulitzers. AN INCLUSIVE CULTURE We actively work towards UCA being an inclusive community where people have a strong sense of belonging. You can find out more about our journey at www.uca.ac.uk
For 160 years, we’ve been passionate advocates for creative education and
research. We’re the UK’s top creative specialist university, offering courses in Architecture, Crafts, Fashion, Graphic Design, Illustration, Fine Art, Photography, Film, Media, the Performing Arts, Creative Business, and Games and Creative Technology. But we’re a lot more than that. OUR AMBITION We inspire people to use their creativity to drive change, overcome challenges and improve the lives of others. So, we’ve designed our university to be an inclusive, dynamic environment. Our campuses across Surrey and Kent – and our homes within partner organisations such as Maidstone Television Studios and our Institute for Creative Innovation in Xiamen, China – all have one thing in common: they are places to forge inspiring partnerships, make work with purpose and build real solutions to human problems across the globe – whether that’s as part of our vibrant research community, or on one of our courses. To read more around the successes of UCA and for more detail on the Senior Leadership Team, please visit: uca.ac.uk/About-Us
STRATEGIC OVERVIEW
ROLE PROFILE
School/Department: UCA Global Grade: SMT Reports to:
PVC Global Engagement
Responsible for:
Head of International Recruitment, Head of International Admissions, Head of Global Partnerships & Head of Global Development.
SUMMARY OF MAIN JOB PURPOSE: The role holder will develop and deliver the University’s Global strategy which optimises UCA’s international student recruitment, admissions, international partnerships, and global development functions as outlined in the UCA Internationalisation Strategy 2028. Providing both strategic leadership thinking and hands-on operational management, the role holder will drive a holistic international student and internationalisation service that works in close partnership and seamlessly integrates with other directorates.
MAIN RESPONSIBILITIES/DUTIES The duties and responsibilities of a senior management team member are inherently of a professional nature and are wide ranging. It will predominately consist of project-based work (both self-initiated and developed in collaboration with members of the SMT) under the direction of the PVC Global Engagement. • Act as the lead for the development and implementation of a University-wide data driven student recruitment strategy for international markets, working across the organisation to ensure relevant input. • Ensure the international student recruitment and admissions functions of the university are developed into a cohesive effort that conveys a consistent message in support of the University’s mission, strategic goals, and objectives, ensuring sector-leading applicant experience. • Responsible for creating, implementing and measuring the success of: (a) a comprehensive international student recruitment plan that will enhance the experience of being admitted to UCA as a student, and a life-long learner journey (including identified progression from further education to undergraduate, undergraduate to postgraduate taught, and postgraduate taught to PhD). (b) the design and delivery of an end-to- end recruitment strategy, execution and optimisation to generate leads to target
OTHER DUTIES • To undertake such other duties as are within the scope and spirit of the job purpose, the job title, and the grade. • Take responsibility for the health and safety of yourself and others in carrying out the duties of the role. • To promote equality, diversity and inclusion in your performance of your duties. • To take responsibility for safeguarding of children and vulnerable adults as a member of UCA staff. • To actively participate in learning and development to meet the requirements of your role and the University. • To develop and maintain appropriate personal IT and computer skills, both subject specific and related to general delivery of the programmes. Members of the Senior Management Team are expected to make an enhanced contribution to University through their internal and external influence; multi-disciplinary working; anticipation of future requirements; consideration and communication of complex ideas or research; design and delivery of one-off learning events outside of existing frameworks and acting as an academic supervisor or mentor or other duties appropriate to the post and its seniority.
and maximise student recruitment pipeline and working with the Director of Marketing and External Relations to provide campaign materials for an integrated conversion programme; (c) delivery and development of a highly effective international admissions and applicant service function, one that is responsive to the evolving needs of identified target audiences and grounded in the principles of customer service excellence. • Carry out competitor analysis and benchmarking to inform the development and direction of the UCA’s international recruitment and admissions activity. • Working with the PVC Global Engagement and individuals from the Senior Leadership
• Develop & maintain a climate that attracts, retains and motivates top quality personnel within the directorate, both paid and volunteer. • Deputise for the PVC as required. • Undertake international and domestic travel to represent the University in establishing and managing relations with appropriate stakeholders overseas • Foster credibility in the eyes of key internal and external stakeholders ensuring effective high-level communications at all times. • Working with the PVC Global Engagement to develop and manage UCA global partnership activities including attracting enquiries, building partnerships, and identifying and diversifying institutional revenue streams. • Key account lead with priority stakeholders, lead VIP relationships and visits and UCA’s lead representative for the partnership growth initiatives. • Act as the lead for the development and implementation of a University-wide data driven global partnerships, development and mobility strategy, working across the organisation to ensure relevant input and support. • Work with the PVC Global Engagement on the development and launch of international UCA campuses, providing expert knowledge and support to UCA teams in the UK and in-country.
Team to ensure that the organisation maintains an ability to access key
relationships; to influence decision-makers; to ensure that key recruitment relationships are well managed across the organisation. • Build related processes, budgets and metrics to enable international recruitment, partnerships and admissions to scale globally with appropriate structures and efficiency. • Keep informed of developments in the fields of recruitment and admissions, not- for-profit management and governance, (and the specific business of the University)
and use this information to help the University operate with initiative and innovation.
SELECTION CRITERIA
QUALIFICATIONS Essential: • Bachelor’s degree in an appropriate subject.
Desirable: • Master’s degree or equivalent Professional Qualification in an appropriate subject. KNOWLEDGE & EXPERIENCE Essential and used to shortlist: • Experience of leading and managing global recruitment, admissions, partnership or international student experience functions and delivering to targets. • Experience of managing high-level client relationships and working in stakeholder management at an organizational level. • Proven track record in executing applicant conversion campaigns that deliver applicant and student pipeline, as well as oversight of international recruitment plans. • Significant experience of business and partnership development in international higher education activities including student recruitment and TNE. Desirable: • Proven track record of developing & maintaining effective teams, and a climate that attracts, retains and motivates top quality personnel. WAYS OF WORKING Essential: • Effectively plan and manage workload, prioritising work to meet deadlines and achieve personal, team and course objectives. • Ability to work only through influence to motivate and work in a collaborative way with staff and students. • Demonstrate an innovative and collaborative approach to solving problems often under pressure. • Communicate using straight forward, inspiring language that is tailored to the audience, using the most appropriate medium. • Demonstrate, promote and facilitate collaborative ways of working across the organisation. PERSONAL ATTRIBUTES/BEHAVIOURS Essential: • Ability to work only through influence to motivate and work in a collaborative way with a range of stakeholders
This role does not require a DBS check.
HOW TO APPLY The University is being supported on this recruitment campaign by the search consultancy MRG University People. To arrange a briefing conversation please contact our advisors SIAN GARDINER sian.gardiner@universitypeople.co.uk 07932717458 CHARLOTTE TUREDI charlotte.turedi@universitypeople.co.uk 07852 131 794 Applications should consist of a comprehensive CV (of not more than 4 pages) and a covering letter (of not more than 2 pages). Applications should be sent to charlotte.turedi@universitypeople.co.uk and sian.gardiner@universitypeople.co.uk
Closing Date for applications is Sunday 3 rd September 2023.
Selection interviews will take place during the week commencing 25 th September.
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