FBA Presents AI Webinar Series With Sam Richter
guide for moving from doing to directing, from execution to elevation.
FBA has partnered with Sam Richter, one of the world’s foremost experts on AI-powered digital information, an award-winning Hall of Fame speaker and bestselling au- thor to help our industry better utilize this constantly evolv- ing tool. Generative AI (GenAI) is transforming our world at a speed never before seen in history. For the first time, ev- eryone has unprecedented access to harness and shape data, forever changing the landscape of business and lives. Discover how to actually use these powerful technol- ogies and unlock the opportunities that will redefine how you live, work, and connect. Following up on Sam Richter’s thought-provoking key- note presentation given at the FBA 2025 Annual Meeting, FBA and Sam have partnered to create a six-part webinar series to help the corrugated industry better understand and utilize this constantly evolving tool through Sam’s “Mindset S.H.I.F.T.”, a framework providing a practical, hu- man-centered journey that acknowledges this new reality. It maps the progression from leveraging basic GenAI tools to partnering with sophisticated GenAI Agents, ul- timately empowering professionals to lead with creativi- ty, strategy, and purpose. SHIFT outlines five key stages: Streamline, Harness, Innovate, Focus, and Thrive. It’s a
• Part 1: Unleashing Creativity through Utilizing GenAI • Part 2: How to Streamline Your Work – Everyday Effi- ciency with GenAI Tools • Part 3: Harness Expertise: Smarter Outputs Through Guided GenAI • Part 4: Innovative Capabilities: Creating the New with Generative AI • Part 5: Focus Strategically: GenAI Analysis Meets Hu- man Experience and Judgment • Part 6: Thrive as a Human: Combining Knowledge and Wisdom View the Part 1 and 2 recordings and register for up- coming webinars at fibrebox.org .
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