2025 Impact Report

NEW UNDERAGE PREVENTION PROGRAMS

MADD’S PROMPOSAL: Designed to spark meaningful conversations among high school juniors and seniors, MADD’s Promposal equips students with the knowledge and confidence to make safe, informed choices around underage drinking, cannabis and medication misuse, and impaired driving. Timed to coincide with prom season, the program challenges common misconceptions about peer substance use while encouraging students to celebrate one of high school’s most memorable milestones safely and responsibly. Delivered nationwide in May and June, the presentation combines research- based prevention strategies with relatable, youth-focused messaging that empowers students to protect themselves, their friends, and their futures. In 2025, MADD’s Promposal reached 17,528 students across the country, marking the program’s first year of national implementation. *This reach is separate from and not included in Power of You(th) participation totals.

MADD SPIRIT: MADD Spirit is MADD’s homecoming- themed, research-based substance use prevention program for high school students. Through engaging and interactive presentations, the program encourages conversations about the dangers of underage drinking, cannabis use, medication misuse, and impaired driving — particularly during high-risk celebrations like tailgates, parties, and school dances. MADD Spirit encourages students to challenge assumptions about peer substance use while reinforcing a powerful message of self-worth, responsibility, and community: every student deserves to get home safe. The program helps young people make safer choices for themselves and their friends. Implemented nationwide during the Fall — MADD Spirit reached 1,277 students through presentations in its inaugural launch period in select markets. *This reach is separate from and not included in Power of You(th) participation totals. Following its release to all markets, 2026 will mark the program’s first full year of widespread national implementation.

Learn more about these programs at madd.org/seasonal-hs-programs

Interactive Learning: Alcohol Impairment Goggles

Fatal Vision Alcohol Impairment Goggles enhance both MADD’s Promposal and MADD Spirit by providing a hands-on, immersive learning experience.

Students simulate the visual effects of alcohol impairment at varying BAC levels in a safe, controlled environment—helping them better understand the real-world dangers of impaired driving. This interactive component makes the lessons more tangible, memorable, and impactful.

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