Decide to Ride Coalition The Coalition continued to grow its national impact in 2025, uniting advocacy, sports, entertainment, transportation, and community partners around one shared goal: ending impaired driving. In its fourth year, this first-of-its-kind coalition with MADD , Anheuser- Busch , and Uber deployed a campaign encouraging millions of Americans to plan ahead for a safe ride home with one simple message: If you drink, don’t drive — Decide to Ride. In 2025, the campaign expanded its visibility through major sports and entertainment partnerships, activating across 27 NFL teams, 17 MLB teams, 5 MLS teams, and 10 Live Nation venues . The message also reached fans through national festival activations, including Lollapalooza, Sonic Temple, and Welcome to Rockville, helping bring impaired driving prevention directly into some of the country’s largest celebrations. The Coalition’s impact extended far beyond stadiums and concerts. Through digital media, rideshare integrations, billboards, radio, television, and local community activations, Decide to Ride continued to be one of the nation’s most visible public safety collaborations. In 2025 alone, 246 of Anheuser-Busch’s wholesaler partners across 47 states participated in campaign activations supporting outreach through signage, social media, merchandise, and community events. Since launching in 2021, coalition partners have contributed millions in campaign support and sponsorship assets to expand the reach of impaired driving prevention messaging nationwide. By combining the influence of major brands, sports organizations, and entertainment platforms with MADD’s mission-driven advocacy, the Decide to Ride coalition continues to inspire safer choices and help save lives.
30
Made with FlippingBook flipbook maker