BRAND INTRODUCTION
WHO WE ARE
SELECT is an elevated tea concept from the world of Kung Fu Tea, positioned at the intersection of heritage ritual and modern craft. Each drink is calibrated across flavor, texture, and temperature to create a layered, intentional experience. The brand's di erentiation lies in treating tea as ritual: a considered pause built into daily life, not just a product transaction. SELECT is designed to extend Kung Fu Tea's reach into a premium, experience-driven category while carrying its craft heritage forward. Elevated Tea Culture, Reimagined
Select is something we've been building toward for a long time. We wanted to take everything Kung Fu Tea stands for and push it further. More intention, more craft, more depth. We started Kung Fu Tea in Flushing over 16 years ago. - Steve Luw, COO
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