Little Faces, Big Routines: The New Age of Tween Skincare
BY MADISON VOORHIES PHOTO BY KLEINPETER PHOTOGRAPHY 2024–25 COVER KID ZOEY J. “If you can teach your kids to wear sunscreen in the morning and to wash their face at night, they’ve laid a great founda- tion for what they may need later in life,” says Dr. Hooper. “That’s a healthy routine whether you’re four or 14.” According to Dr. Hooper, daily sun protection is the single most effective way to protect the skin’s health and appearance long-term, and it’s never too early to start! One tip? Opt for sunscreen in a pump bot- tle. Studies show that kids are significantly more likely to use it consistently when it’s easier to apply. LET SKIN NEEDS GUIDE THE ROUTINE Skincare should never be based solely on age; It should respond to the skin’s actual condition. Some children may need a gentle moisturizer or eczema treatment as babies, while others may not need any additional products until their late teens. If a child begins to experience persistent dryness, redness, breakouts, or irritation, it’s time to adjust their routine or consult a dermatologist. One major turning point for many fam- ilies is acne. While breakouts are common during puberty, acne can appear earlier, and Dr. Hooper agrees that even a single pimple is reason enough to consider treat-
A s it turns out, the skincare aisle isn’t just for adults anymore. With social media trends and influencer routines making their way into elementa- ry and middle school conversations these days, many parents find themselves fielding questions about serums, toners, and face masks, often from kids who haven’t even hit puberty. But when does skincare actually need to begin? What’s appropriate for developing skin, and what’s simply too much too soon? To get some clarity, we turned to board-cer- tified dermatologist Dr. Deirdre Hooper of Audubon Dermatology in New Orleans. Her advice? Keep it simple, keep it gentle, and above all, keep it age-appropriate. START WITH THE BASICS For young kids, tweens, and even many teens, a “healthy skincare routine” doesn’t require a shelf full of products. In fact, it starts with just two simple steps: applying sunscreen in the A.M. and washing your face in the P.M. This foundational approach helps protect against environmental dam- age during the day while removing dirt, oil, and pollutants in the evening. Over time, children may need to add moisturizer or additional steps depending on their unique skin needs, but the basics don’t change.
ment. Over-the-counter benzoyl peroxide or adapalene products can be effective starting points for mild acne. However, anything that causes stinging or burning is likely too harsh and should be avoided. THE SOCIAL MEDIA SKINCARE TRAP In recent years, dermatologists have seen a surge in kids—some as young as eight or nine—experimenting with trendy skin- care products meant for adults. It’s not uncommon for preteens to request popular anti-aging serums, chemical exfoliants, or influencer-approved “multi-step routines.” But things can take a turn for the worse. Using too many products or even the wrong ones can overwhelm and irritate young skin, and Dr. Hooper has seen it firsthand. “One of my daughters broke out with clogged pores because she was applying so many different products to her skin,” she shares. “Kids see influencers using 10-step routines and think more is better. But more often, it backfires.” Anti-aging ingredients like retinoids, peptides, and exfoliating acids are designed for adult skin concerns and are generally unnecessary for young users. Physical scrubs and heavily fragranced products, while often marketed as “natural,” can also trigger reactions in sensitive or acne-prone
30 SEPTEMBER 2025 | BRPARENTS.COM
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