Online Marketing Tactics TO WIN IN 2017
By Barry Marusak
T he Marketing team wants to help you win business by building your brand awareness through paid and organic (free) online marketing tactics. I have identified three important areas all owners need to consider in your local marketing strategy to attract residential clients this year: 1. Pay Per Click (PPC) Advertising Our digital marketing partner, Scorpion has vast experience running successful online advertising campaigns. Incorporating paid advertising into your local marketing strategy will drive a steady stream of high-quality leads to your business. PPC advertising is a great way to improve your presence on Google, which is where a majority of new customers access The Grounds Guys website. Many owners already have campaigns running with Scorpion and see a substantial return on investment. For those of you who haven’t yet begun, contact your Scorpion Marketing Manager, Chelsea Hall to discuss your spring and summer services, targeting and pricing. 2. Website and Local Listings Your existing contribution to the MAP fund pays for additional services from Scorpion, and I can’t emphasize the importance of accurate, online listings and customizing your local website. Scorpion has claimed owners’ online listings, which can entice prospective customers to look at your business versus a competitor. Online listings require continuous improvement and one thing you can do is to continuously provide great customer service and seek positive online reviews. Recent research shows that 89% of consumers trust online reviews as much as a referral from a friend or family member! Responding to positive and negative reviews through your Scorpion dashboard are critical in today’s online shopping environment. You can work with Scorpion to customize your local website to
feature team biography pages, before and after project pictures and third-party awards such as Angie’s List.
3. Social Media As part of the national Marketing strategy, The Grounds Guys has social media presence on Facebook, Twitter and You Tube. Owners can review and select if national posts are added to your business’s Facebook page as well as add local information such as job photos, now hiring announcements and information that shows off your lawn care and maintenance expertise. Social media is another brand awareness tactic that can catch the interest of potential customers and employees, alike. For tips on building your social audience on Facebook, click here. If you're looking for additional content to share, don't forget you can share any and all of the YouTube videos we have already posted to our page youtube.com/user/GroundsGuys/videos If you need additional marketing assistance, reach out to Marketing@GroundsGuys.com . May 2017 be your best growing season yet!
10 Top Seed ™
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