FROM DWYER GROUP ®
OUR MISSION
OUR VISION
To be a world class company admired for the excellence that customers, franchisees and associates experience with Dwyer Group ® .
To teach our principles and systems of personal and business success so that all people we touch live happier and more successful lives.
A Neighborly EVOLUTION
by: Mike Bidwell , Chief Executive Officer, Dwyer Group ®
O ver the last year, I have been discussing how more brands matter to you. We are in the midst of a transition of consumer shopping preferences. Look at what is happening to online purchases of goods. You can look to the success of Amazon to appreciate this. Online sales have put the squeeze on traditional big box retailers such as Best Buy. Walmart recently announced they are cutting back on their physical store capital investment in favor of offering a more robust online marketplace. They do not want the likes of Amazon eating into their market share (any more than they already have). Most of us have now become comfortable with purchasing online; I prefer it. Services are the next e-commerce frontier. Amazon, porch. com, Angie’s List, and others see it as the next big opportunity. No doubt they are in for a huge learning experience. In selling products, online retailers have mastered providing a very high- level consumer shopping experience by exerting a high degree of control over their digital presence, the supply chain and the delivery chain. This isn’t nearly as easily pulled off in the services space, but many of these disruptors are smart and have extensive resources. However, they are missing one critical piece. The service provider. We have what they don’t. We are best positioned to deliver a consistently high consumer experience. Providing a consistent consumer experience will be an important part of
trying to replicate the success achieved with online product sales. I believe we have the best model to accomplish that; local commitment trained to deliver a service in a specific manner, using national sophistication and systems. This is very difficult to pull off without a franchise model. While these changing market dynamics are potentially a threat, they also present a huge opportunity. We are aware, and we are acting. At Reunion, we announced our plan, and on March 27 we launched our Neighborly™ (Neighbourly™ for our Canadian neighbors) umbrella brand. We had already had a long-term vision of being able to extend customers from one brand to others. Those customers are buying services somewhere – let’s keep them in our Neighborhood! We have been acquiring additional brands to provide a more complete offering to the consumer in this regard. We must have enough of what they need to be relevant. More brands matter. We are at a pivotal point in our evolution as a company. We have created a new brand, a household name, a destination to find trusted and vetted service providers for the things consumers need. If we didn’t do it, someone else would have. We would have spent 35 years getting ready for this moment. We will need your full engagement to execute on this opportunity so that we can continue to meet (and continue to exceed) our customers’ evolving preferences.
Top Seed ™
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