Make 2017 YOUR YEAR
By DiannaWorthington
Y ou may have heard “2017 is filled with new beginnings at The Grounds Guys®”. Fundamentally speaking, this is the year of you. You and your business. We are poised for
growth with new opportunities in residential service offerings, with new technology streamlining the way we do business, and in new markets giving us a broader reach across North America. How do you fit into this strategic growth plan ensuring you have positioned your business to reap the benefits? 1. Know Your Market Do you understand the market scope within your territory and are you maximizing your business mix accordingly or choosing to concentrate your efforts on a single-market strategy? Understanding the opportunities available in both commercial and residential markets will open up a customer base that will prove to be not only lucrative, but will allow you to gain market share in otherwise untapped service verticals. ACTION: Perform a SWOT with your Franchise Consultant on your market capabilities, your business mix and the financial health of your business. current area of expertise can be a tricky process. Invest in yourself as a leader, understand your capabilities and plan to hire to your weaknesses. Alongside this personal development plan, identify areas in your business for growth based on your SWOT analysis and prepare a business plan or strategy. Once the plan is in place, utilize Brand tools such as the RAREToolbox, the GROW Program and Grounds Guys Academy to recruit, train and retain your best talent. ACTION: With the help of your Franchise Consultant, prepare a Pro Forma Financial Statement to help create a sound plan of action before implementing. 2. Prepare For Growth Staffing and training your team for growth beyond your
3. Implement for Success Follow-through on best-laid plans can become overwhelming in the scope of the day-to-day workload. Delegating is a leader’s best resource, but canoften be the least used. Embrace letting go of the reigns and give your people responsibilities that will contribute to their own personal growth and development. Equip your team with the right tools, empower them with professional training and encourage them to follow through. ACTION: Update your organizational chart to reflect a clear path of leadership within the company. Register your team for various schools through Grounds Guys Academy to expand your capabilities. 4. Measure Your Progress A plan is a good plan if checked, measured, and refined. A plan is a great plan if it works. Delegating tasks to team members is your best resource, but it will not find success if accountability doesn’t follow. You are the agent of accountability ensuring tasks are completed on time, have met desired outcomes and have been implemented with excellence. Scheduling periodic reviews are critical when implementing change in a growth strategy. Discipline yourself to follow through and follow up. ACTION: Schedule monthly calls with your Franchise Consultant to review your Profit and Loss statement. Understand benchmarks and KPI’s specific to your current growth plan. Make 2017 your year – the year you create a plan for growth, the year you manage the process, and the year you see benchmarks not only met, but exceeded.
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