A: It’s about making sure we’re telling a unified Oklahoma City message across all of our stakeholder groups. We have great things happening across economic development, tourism, talent and more, but how do we amplify that in a way that gives people a clear sense of who we are before they even get here? Q: What are your top priorities as you step into this role? A: In the short-term, a big focus is internal alignment — how we collaborate as a team, refine our processes and shape our culture. The OKC Chamber has a strong legacy of leading initiatives that serve as a catalyst for the city, and we’re now applying that same mindset internally to elevate our organization for the future. Externally, my focus is on engaging with the community and our partners in meaningful ways. I see a clear opportunity to better connect efforts across stakeholders — strengthening not just the Chamber, but the city as a whole. Q: How do you approach telling Oklahoma City’s story to different audiences? A: At its core, Oklahoma City’s story is about our diverse people, our shared values and the only-in-OKC experiences that make us unique. The details may shift depending on the audience, whether it’s infrastructure, venues or workforce, but I often hear themes of
resiliency, friendliness and our collaborative spirit. I’m excited about the community brand work that’s underway to help us further articulate OKC’s story. Q: How does closer alignment between tourism marketing and the Chamber’s broader efforts strengthen how the city is positioned? A: It allows us to weave Oklahoma City’s story through everything we do. That includes not just our organization, but our partnerships with the city, major employers and our sports teams. We all play a role in telling that story, and this structure helps ensure we’re moving in the same direction with the right tools and messaging. Q: Oklahoma City continues to see strong national attention. What role does marketing play in sustaining that momentum? A: Those national stories don’t just happen. There’s a lot of intentional work behind the scenes to build media relationships, develop interesting story angles and make sure people understand the growth happening here and why it matters. That’s a big part of how we continue to shape perceptions. Q: Where is Oklahoma City getting it right in telling its story — and where is there still room to grow? A: MAPS is a great example of something people understand and can talk about. It demonstrates the
Lindsay Vidrine, chief marketing officer for the Greater OKC Chamber, joins community leaders for a ribbon cutting celebrating a new public art installation in downtown Oklahoma City.
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