M A P S 4 C O M U N I T Y I N I T I A T I V E S
The Chamber engages in strategic community initiatives, most of which are funded through the Forward Oklahoma City Program, that can change the trajectory of the entire region. COMMUNI T Y PASSES MAPS 4 The Chamber-led “Love Your OKC” MAPS 4 campaign was a success on many levels, besides just the record margin of victory. The campaign brought together perhaps the broadest coalition yet of community partners, businesses, nonprofts and other organizations that participated in promoting the benefits of the continuation of Oklahoma City’s signature capital investment program. “Bringing so many different groups that might have different day-to-day priorities and views under the ‘Love Your OKC’ MAPS 4 tent was another great experience of Oklahoma City’s proclivity for coming together to get big things done. You can see the results of that spirit of cooperation at the polls, and we hope to see that continue,” said Roy Williams, CCE, Chamber president and CEO. After more than a year of public input and a series of public presentations to the City Council on the benefits of potential items to be included in the MAPS 4 package, the “Love Your OKC” campaign kicked off on Sept. 10 with a rally on the steps of City Hall featuring Oklahoma City Mayor David Holt, Campaign Co-Chair and Chamber Chair Percy Kirk and a multitude of supporters. If fact, the organizations and civic groups voicing their support
for the coalition numbered more than 30 at launch. During the campaign, this figure would increase three-fold to more than 90. Mayor David Holt and members of the Love Your OKC Coalition speakers bureau campaigned tirelessly over the next three months, talking about and presenting on MAPS 4 at numerous events, meetings and to myriad groups and professional, civic and social organizations. The Chamber-led campaign team also created an agressive media campaign, with both traditional and digital media strategies to support passage of the package. In the end, the measure passed by a record margin, and the Dec. 10 watch party, held at Yale Theater in Capitol Hill, became a victory celebration where supporters again noted the spirit of cooperation that produced a successful package and campaign. “We’ve never been this united on a sales tax vote before,” said Mayor Holt. “None of them have hit 70 percent… we have never been more united as one OKC.” M A P S 4 P A S S E S YES 71.7% NO 28.3%
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