what’s inside October


03 SPOTLIGHT ON OCTOBER 08 OCTOBER INDUSTRY EVENTS 12 SPOTLIGHT ON INDUSTRY 14 THE DYNAMIC SOUL OF SELLING How to do ‘sponsorship’ the Right Way 18 THE SEMA SHOW The Automotive World’s Dream Garage 24 SOLAR UNITED NEIGHBORS National Solar Tour 36 CONTRACTOR’S CORNER Free isn’t Always Worth the Price 42 2019 FEDERAL ELECTION CAMPAIGN Canadians are heading to the polls in tight election race & PERFORMANCE LTD. Family Business Built on Long-Lasting Customer 58 MEANDER RIVER FARM & BREWERY Farm to Glass Experience in Nova Scotia 68 OLD ST. AUGUSTINE GOURMET Fresh and local makes it taste better 72 SPOTLIGHT ON INNOVATION 74 DIAMONDBACK TRUCK COVERS Built for Real Life 82 SPOTLIGHT ON HEALTH 84 HOLISTIC HEALTH 50 SPOTLIGHT ON BUSINESS 52 BC DIESEL TRUCK REPAIR

on the cover

— Family business built on long-lasting customer relationships BC Diesel Truck Repair & Performance Ltd.

If you have never been to the annual Specialty Equipment Market Association (SEMA) Show in Las Vegas, the best way to describe it would be to say that it is the Disneyland for people with gas in their veins. SEMA is not open to the public and is the number one destination for original equipment manufacturers (OEMs), specialty equipment distributors, members of the media, and buyers of the automotive industry which are as diverse as the 6,383 companies from around the world that make- up SEMA itself.

The SEMA Show — The Automotive World’s Dream Garage


The owners of BC Diesel Truck Repair & Performance have deep roots in the North American diesel truck industry; they have close to forty years combined experience in the world of light-duty diesel trucks and specialize in diesel truck maintenance, diagnostics, repairs, diesel engine emissions, and driveline upgrades for Ford Powerstroke, Dodge Cummins, and GMC Duramax – and more. Their business model is focused on customer service and building long-lasting customer relationships and they are not shy to say that they take their work home with them, why you ask, because they are married to the business and each other. We chat with Dave and Christie Dias about the business and how they got to where they are today, and it is safe to say that they have no plans on taking their foot off the peddle any time soon.


What started as a collaboration between two students on a class assignment to develop a product and pitch it for investment has turning into a business that has a reputation for innovation and being a leader in the aftermarket truck accessory industry. Ethan Wendle was a junior and Matt Chverchko a senior at Penn State University when they came up with the idea for a high-quality, load- bearing truck cover in a classroom. That project has come a long way from a two-man garage start up what is known today as Diamondback Truck Covers which occupies a 38,000-square-foot plant in Philipsburg, PA. When revisited our conversation with Ethan Wendle president and CEO of Diamondback Truck Covers the company’s 16-year journey in this month’s issue of Spotlight on Business Magazine.

— Built for Real Life


The Federal Election is officially on as Prime Minister Justin Trudeau visits Governor General Julie Payette at Rideau Hall in Ottawa, Ontario,

Canada asking her to dissolve P a r l i a m e n t , l a u n c h i n g C a n a d a ' s 43rd general election.


— Canadians are heading to the polls in tight election race 2019 Federal Election Campaign




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