Reach the top with the CIPP
MEMBERSHIP INSIGHT
5 minutes with…
MSc inBusiness andReward Management Available to payroll, pensions and reward professionals who wish to further enhance their skills and knowledge in relation to work based business and management, the MSc in Business and Reward Management builds on your industry knowledge and skills to take your capabilities to a strategic leadership level.
Emma Rowbottom BA (Hons) Marketing and communications team leader
Tell us about your, career and background I started with the CIPP in February 2009 as a marketing administrator fresh out of university and following a few months travelling Thailand, Australia, New Zealand and America. It was my first marketing role and I was excited to join the CIPP team. During my time with the CIPP I progressed to be a marketing executive looking after the communications, website and social media platforms. I moved into a membership marketing executive role which focused on member engagement strategy and the execution of membership communications. In October 2015, I became the marketing team leader and in November 2016 this role evolved into the marketing and communications team leader. Describe your role I have a dual role which involves focusing on both the marketing and membership strategy. The marketing focuses on a ‘one team’ culture which requires sharing of ideas and willingness to support all business areas. The aim is to enable the overall corporate objectives to be satisfied. Key areas include providing editorial content and the coordination of distribution for the Professional in Payroll, Pensions and Reward magazine , planning, coordinating and creating content for email, direct mail and social media campaigns along with the CIPP website and attending CIPP member events and external events. The membership department focuses on the member, through joining to renewal and the membership benefits that are included. The team oversees the celebration of National Payroll Week and the opportunity for you to have your say via the CIPP Annual General Meeting. We are continuously working on the engagement strategy focusing on
membership benefits with the aim of increased retention and value for the member. What does the role mean to you? What I enjoy most is speaking to the members, hearing how the CIPP has benefitted them, the profession and assisted individuals to make progress within their career. We are fortunate to have passionate members who strongly believe in the CIPP and the work we are doing so it’s always great to hear from them and very rewarding. What do you think you can bring to the strategy of the CIPP? We believe payroll should be a highly respected and valued part of any business and our job within the marketing and membership departments is to help to raise the profile of the profession whenever and however we can. The membership team is very excited about Individual Chartered Status, which will go a long way to emphasising the professional status of our industry. What does the future hold for payroll, pensions and reward? Well, one thing we can always be certain of in the payroll profession is that we should expect more change. And with the introduction of General Data Protection Regulation next May and Brexit in 2019, I think there are interesting and exciting times ahead. What do you do in your available time to unwind? I enjoy spending time with my family and friends who are really important to me. My favourite way to spend a weekend is exploring the countryside with my husband Graham, horse Harley and little dog Alfie. Q
Enrol now
Enrol now at cippqualifications.org.uk or email info@cipp.org.uk for more information.
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| Professional in Payroll, Pensions and Reward | XX
| Professional in Payroll, Pensions and Reward | October 2017 | Issue 34 10
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