Hybrid Software Joins Amazon’s Transparency Network Hybrid Software, a provider of enterprise workflow solu- tions for the packaging and printing industry, has an- nounced its position as Transparency Service Provider for Amazon Transparency program supporting advanced vari- able data printing and serialization capabilities. Amazon Transparency is a product identification and serialization service that helps brand owners and retailers proactively prevent counterfeit products, ensure prod-
Precision Anilox & Glue Roll Technology
uct authenticity, and increase supply chain visibility. The program requires the application of unique, unit-level barcodes on product packaging, enabling verification at every point in the supply chain and prior to shipment to customers. Streamlined Workflow Artflow, Hybrid Brandz’s artwork management soft- ware, reportedly streamlines the artwork workflow for brand owners, retailers, and design agencies. It automat- ically retrieves Amazon Transparency codes during brief- ing and embeds them directly into artwork proofs. The Transparency program also reflects a broader in- dustry shift driven by GS1 Sunrise 2027, which promotes the adoption of next-generation, data-rich 2D barcodes to support enhanced traceability, authentication, and consumer engagement. As retailers and marketplaces respond to GS1 Sunrise requirements, Amazon Transpar- ency represents a large-scale, practical implementation of unit-level serialization and verification. Henkel Opens Upgraded Packaging Competence Center Henkel Adhesive Technologies has opened its modernized Packaging Competence Center in Düsseldorf, Germany. “The choice of adhesive or coating made today are de- fining the packages that will reach the shelves tomorrow,” said Dirk Martin, Head of Henkel Packaging Adhesives and Coatings in Europe. “With our Packaging Competence Center, we are making sure those choices are the right CONTINUED ON PAGE 42
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40 May 18, 2026
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