OUTDOOR LIVING
Urban Choices Design Ltd’s grand opening attracted representatives from over 90% of its Europe based manufacturers.
“We are the go-to place in Ireland to come and talk to about delivering a higher end outdoor living installation for your next project, be it residential or commercial,” said Norman. “For example, we completed an award- winning installation in the Mental Health Garden in the Ulster Hospital, and we will be installing a second one in another part of the Ulster Hospital in the near future. From a commercial point of view, these outdoor living shelters are becoming increasingly recognised as a cost-effective way of delivering outdoor protection.” For owners, Norman and Kathryn McNaught, the grand opening of the showroom at Heron Rd, Sydenham Business Park, is the culmination of a business idea, seven years in the making. “My wife, Kathryn and I came up with the concept of how we should display and sell our products. We wanted to create an environment that if we were the client, we would appreciate and enjoy. Kathryn plays a pivotal role in the
The Urban Choice business concept started with a display of gas fired heaters at their stand at the Love Your Home Show. “Everybody loved them, the response was overwhelming, yet we sold nothing,” admitted Norman. “What we quickly realised was that, in our climate, we need shelter to enjoy those outdoor garden moments. So sought shelter, and ended up becoming Ireland’s sole distributor of the luxury brand, Renson Patio Covers. “Not only did we get an account, we became an ambassador within a year, committing to both high quality displays and staff training. When we made the commitment to display, we had to find suitable premises and in 2019 we secured our current premises at Herron Road, a 10,000sqft, empty shell. We built new offices and created an indoor / outdoor experience. Everything was lined up in early 2020, but then the pandemic hit, which slowed our progress down in completing the showroom.” However, despite being unable to display the products until now, Urban Choice
Design Ltd continued to deliver jaw dropping, award-winning installations throughout Ireland and beyond. “In October 2021, my wife and I visited Renson headquarters in Belgium where we won the Commercial, Global Renson Camargue Installation award for a project at Mikey’s Ryans Resturant in Co. Tipperary. We were up against competition from representatives from Miami, the Middle East, Australia and across Europe, so we were blown away and immensely proud to bring the award home to Belfast.” Projects outside Northern Ireland and Ireland have included an installation in St Maxime in the South of France and multiple installs in Scotland close to the Glen Eagles Hotel. Currently Urban Choice also has three projects awaiting the go ahead in central London. Norman concluded, “It makes us very proud that what started out as an embryo of an idea between Kathryn and myself at the Love Your Home Show has turned into a company that is now supplying luxury, bespoke products into multinational areas.”
consultations with the clients to ensure that vision is fulfilled.”
To book a one-to-one consultation with Urban Choice Design Ltd or to discover more how these luxury outdoor living products can bring value to your portfolio, call: +44 (0) 28 9621 4099, email: info@urbanchoice.co.uk or visit www.urbanchoice.co.uk
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