Designed to help CNS Therapeutic Specialists better understand the growing influence of Nurse Practitioners (NPs) and Physician Assistants (PAs) in prescribing decisions and patient care, the program combines interactive learning, custom infographics, and practical resources to strengthen customer engagement, improve consultative selling skills, and increase sales effectiveness.
The Training Division of
Case Study
Global Biopharmaceutical Company Engagement Training
PROGRAM AUDIENCE: CNS Therapeutic Specialists and pharmaceutical sales representatives Sales managers, field leadership, and commercial teams supporting CNS therapeutic products Representatives engaging with Nurse Practitioners and Physician Assistants across diverse healthcare settings
PROGRAM DESCRIPTION:
Interactive adaptive microlearning program developed for a global biopharmaceutical company focused on the innovative application of science and medicine to help people with serious conditions. Designed to help CNS Therapeutic Specialists better understand the growing influence of Nurse Practitioners (NPs) and Physician Assistants (PAs) in prescribing decisions and patient care, the program combines interactive learning, custom infographics, and practical resources to strengthen customer engagement, improve consultative selling skills, and increase sales effectiveness.
PROGRAM OBJECTIVES:
PROGRAM OUTCOMES:
Improved understanding of the expanding role NPs and PAs play in prescribing decisions and patient care
h Increase understanding of the similarities and differences between NPs and PAs
h Educate learners on NP and PA education, certification, training, and regulatory requirements
Increased confidence navigating provider education pathways, certifications, and state-specific regulations
h Improve awareness of prescribing behaviors and decision-making processes
Enhanced ability to tailor customer conversations based on how NPs and PAs evaluate treatment decisions
h Support more effective customer engagement and relationship-building strategies
Strengthened consultative selling skills through practical, role-specific learning experiences
Interactive, menu-driven resources provided field teams with point-of-need access to clinical and regulatory information during sales calls
h Enable quick access to relevant information during customer interactions
Program Components:
Adaptive Microlearning: Interactive, menu-driven learning designed to improve engagement, knowledge retention, and real-world application. Interactive Learning Experiences: Features custom infographics, practical learning activities, and role-specific content focused on improving commercial effectiveness. Regulatory and Clinical Guidance: Provides state-by-state regulatory information, educational pathways, certification requirements, and prescribing considerations. Point-of-Need Support: Designed for quick access during customer interactions, enabling field teams to confidently reference relevant information when it matters most.
Program Highlights:
Interactive adaptive microlearning experience
Custom infographics and interactive learning elements
State-by-state regulatory guidance
Resources designed to strengthen consultative selling and customer engagement
gomohealth.com
info@gomohealth.com
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