improved to 15 percent in 2023 compared to 10 percent in 2021. The truth is, European forests are growing in size, and between 2005 and 2020, grew by a 58,390 square kilometers — an area larger than Switzer- land and the equivalent to 1,500 football pitches of forest growth every day. The survey also showed regional differences in understanding: • Italy has the highest number of consumers (71 percent) who believe European forests are reduc- ing in size; Finland has the lowest number of consumers (48 percent) who believe European forests are reduc- ing in size; • Denmark has the highest number of consum- ers (24 percent) who believe European forests are growing; • Only 9 percent of UK consumers believe that European forests are growing; In the UK, there has been a shift in the way 18- 24 year olds (Gen Z) think. In 2021, they had the highest belief that forests are shrinking (69 per- cent) whereas, in 2023, they had the lowest belief that forests are shrinking (44 percent). Likewise, this age group has the highest number of consum- Packaging Perception (Cont’d from Page 1)
ers who believe European forests are growing (31 percent). Another common misconception about paper is the amount that is recycled. The survey found that only 18 percent of European consumers understood that the paper recycling rate exceeds 60 percent. Again, this has improved slightly from 2021 when it was 16 percent. The survey showed that 41 percent of European consumers believe that paper and pa- per packaging is wasteful. In reality, Europe’s paper recycling rate is currently 74 percent, with paper packaging even higher at 83 percent. • In 2020, a total of 56 million tons of paper was collected and recycled in Europe; • Belgium has the highest number of consumers (26 percent) who believe the European recycling rate exceeds 60 percent; • Denmark has the lowest number of consumers (13 percent) who believe the European recycling rate exceeds 60 percent; • 67 percent of consumers think only recycled pa- per should be used. Paper and print products are among the lowest greenhouse gas emitters at 0.83 percent, whereas the ICT industry accounts for more than 2 percent of global greenhouse gas emissions (as much as
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Designed with input from HP Indigo experts, our Parts Washer (model number A-44213-A) was created specifically to clean parts from HP Indigo digital presses. It speeds productivity through an extra long flush hose for direct hands-free flushing of press parts. The Graymills abrasive resistant pump, twin filtration system, and rugged power-coated steel construction are up to the challenge of cleaning with imaging oil. DOES AN HP INDIGO NEED ITS OWN PARTS WASHER? They Thought So.
Flexo Market News May 22, 2023 3
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