FMN | May 22nd, 2023

all air traffic). If left unchecked, the ICT footprint could increase to 14 percent of global emissions by 2040. Despite this, 56 percent of European con- sumers surveyed in the report think electronic com- munication is more environmentally friendly than paper communication. Whilst again, this figure has improved from 2021 (60 percent), it still underlines the ongoing misconceptions around the sustain- ability of both the paper and electronic communi- cations. Environmental Impact As U.S. consumers become increasingly aware of the environmental impacts of the products they use every day, there remains a wide gap between perception and reality when it comes to the sus- tainability of paper products – but the gap has nar- rowed over the past two years. Overall, 44 percent of consumers believe paper products are bad for the environment, down from 48 percent in 2021. Packaging Perception (Cont’d from Page 3)

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Fifty-five percent of those surveyed believe U.S. forests are shrinking, an improvement over 2021, when 60 percent of consumers said they believe U.S. forest area is decreasing. The facts: U.S. forest area grew by 18 million acres between 1990 and 2020, according to the U.N. Food and Agriculture Organization’s most recent Global Forest Resources Assessment. That’s an area equivalent to 1,200 NFL football fields every day. According to the survey, only 12 percent of con- sumers know the U.S. recycling rate exceeds 60 percent, up from 11 percent in 2021. Four in 10 consumers believe the paper recycling rate is less than 30 percent. The facts: More than two-thirds (68 percent) of all paper and paper-based packag- ing in the U.S. is recycled, and more than 91 per- cent of corrugated cardboard is recycled according to the American Forest and Paper Association. The U.S. Environmental Protection Agency (EPA) re- ports that paper is the most recycled material in

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