Netflix Newsletter 2025

This newsletter captures the highlights of that journey: the wins, the learnings, and the people behind the magic. We’re proud of the work we’ve done, and even more excited about what’s ahead as we prepare to onboard once again and take our partnership to the next level.

Reimagining Media Excellence

Hello!

It’s been an exciting start to the new financial year at PFT!

With fresh energy and clear focus, our PFT teams have been busy bringing incredible stories to life, across languages, formats, and platforms.

Here’s to a year full of creativity, collaboration, and storytelling that travels.

Warmly, Jyothi Nayak

EVP – Content Localization, Prime Focus Technologies

Quarterly Highlights With Netflix

Scaling Precision and Quality

Processed and delivered 94+ hrs. of premium content for Netflix, achieving a

The PFT team visited Netflix’s Singapore office for a one-on-one meeting to discuss the future roadmap and potential business opportunities, while also sharing feedback on daily operations related to Netflix deliveries. We also participated in a one-day workshop with other NPFP partners from the APAC region, where we received key updates on Netflix tools and upcoming developments.

Subtitled 80+ hrs. of content across seven languages including major Indian regional languages, Castilian Spanish, Brazilian Portuguese expanding Netflix’s global storytelling reach.

99.98% on-time delivery rate

The Karate Kid: Legends PFT localized the Japanese experience for Indian viewers by dubbing this movie in Hindi, Tamil, and Telugu, ensuring authenticity and cultural resonance across regions. Bollywood superstar Ajay Devgan voiced the role of Mr. Haan (originally Jackie Chan), and his son lent voice to the character Li Fong – a major highlight in our celebrity-led dubbing portfolio.

Content Localization Highlights

28 Years Later

As the credits rolled on the action-packed epic (Karate Kid), we dove into our next thrilling feature - the Hindi dub of 28 Years Later—a gripping blend of horror, emotion, and cinematic scale.

The Anime Dub Wave Continues Our anime localization work with Crunchyroll continues to expand with high-impact titles dubbed into multiple Indian languages. Recent highlights that are a part of the ever-growing demand for regional Anime content include Wind Breaker, Dr. Stone, and SK8 the Infinity in Hindi, and Fire Force in Tamil and Telugu. Along with high volume dubbing for Crunchyroll, we also saw an increase in text localization – subtitling from Japanese to multiple other languages and English captions. Crunchyroll went live with access services for simulcast (captioning and audio description) to improve the accessibility of TV and on-demand programs for audiences and to adhere to the OfCom new access services guidelines.

Engaging Stories in Indian Languages

The Ultimate Comic Universe

Our collaboration with Kuku FM is going strong with several audiobook and web series titles delivered in Hindi, Bengali, Tamil, and Telugu.

From fantasy and action to LGBTQ+ narratives and romance, we’ve worked on a dynamic range of comics for Dashtoons.

This quarter, we’ve aligned our efforts around four key growth pillars:

Investing in our people to build deeper domain expertise across CL and DMS 02

Elevating creativity while strengthening SOPs in localization and digital operations 01

Accelerating AI innovation to transform workflows and maximize impact 04

Advancing our technology backbone for seamless, secure, and high-volume global delivery 03

Elevating creativity Creativity and SOPs

Here’s a glimpse of how we’ve started turning that vision into action—with early wins, creative strides, and powerful partnerships leading the way.

PFT not only focused on the visuals, but also rallied around strong partnerships, navigating complex delivery pipelines to meet tight deadlines— a powerful testament to our operational agility and technical expertise.

Restoration Highlights

Latest releases

DNEG Group’s recent work includes A Minecraft Movie, The Last of Us – Season 2, Murderbot, Fountain of Youth, Cardboard, How To Train Your Dragon, The Bhootnii, as well as The Eternaut and HAVOC, both released on Netflix.

Ramayana Unveiled

4K Pristine Restoration completed of Alice in wonderland- Disney

The Prime Focus Group unveiled the first chapter of founder Namit Malhotra’s cinematic vision for Ramayana: The Introduction, setting the stage for a cinematic universe rooted in Indian mythology. It marks the first glimpse of his ambitious two-part live-action epic, produced by Prime Focus Studios in collaboration with Yash’s Monster Mind Creations. Shot for IMAX and designed for a global audience, Ramayana will unfold across two chapters, with Part 1 slated for release in 2026 and Part 2 to follow in 2027.

Thodasa Rumani Ho Jaye

Bangarwadi

Watch the teaser here

Preview

Massey Sahib - Hindi 4K with legend- ary Actor/Director Mr. Amol Palekar. with Director Pradip Krishen (Spouse of famous author Arundhati Roy)

Thug Life

PFT has been assigned a new title from Turmeric Media – Thug Life, which includes the delivery of a 4K IMF package with Dolby Atmos ® audio in the original language, along with additional dubbed versions in Malayalam, Kannada, Hindi, and more. The film is now streaming on Netflix in five languages—Tamil, Hindi, Telugu, Kannada, and Malayalam.

CGI work done by Techno Creative Solutions (TCS) for

Fujifilm: Crafted vibrant performance marketing ads that drove sales of Instax cameras for Valentine’s Day.

Nirmal Kesar: Designed visually rich 3D product film that brought out the soulful essence of its unique fragrance.

Investing in our people People, Training and Growth

Pidilite: Produced a striking website landing video that captures the emotional impact of color and the essence.

Bajaj Finserv: Composed high-energy jingle with playful motion graphics to engage young, digital-native consumers.

New global entertainment destination taking shape

Andrew Hellen, VFX Supervisor, has joined the Sydney studio, bringing over three decades of industry experience. He has served as VFX Supervisor on Ant-Man and the Wasp, Thor: Ragnarok, Fantastic Beasts and Where to Find Them, and Ghostbusters. Mike Brazelton Production VFX Supervisor, has returned to DNEG in Vancouver, bringing over 20 years of experience. His credits include Bullet Train and The Matrix Resurrections, for which he received a BAFTA nomination for 'Best Achievement in Special Visual Effects'. Max Wood Production VFX Supervisor, has joined the Los Angeles studio with over two decades of experience. Most recently, he worked closely with director Marc Webb on Disney’s live-action Snow White and has led VFX on lms like Cruella and The Nutcracker and th e Four Realms.

Prime Focus Group and the Government of Maharashtra have signed a deal to devel- op a new global entertainment destination in Mumbai. The announcement details an investment of ₹ 3000 crore (approximately $400 million USD) to build a world-class entertainment ecosystem, creating a hub for content creators, tourists, and fans worldwide, and generating thousands of skilled jobs in the region.

Read here

New additions to the team

PFT welcomed Simran Singh as its Creative Director for Strategy & Localization. Simran brings over two decades of expertise in voice, dubbing, and culturally attuned storytell- ing. With a sharp creative eye and strategic insight, she has shaped content that resonates across borders and languag- es. Known for her intuitive leadership and creative agility, Simran has led over 50 high-stakes titles across platforms like Netflix, Amazon Prime Video, and Disney+ Hotstar in roles spanning Creative Director and Producer.

DNEG has welcomed five industry heavyweights to its creative team this quarter, each bringing world-class expertise and a stellar track record in visual storytelling:

Prioritizing well-being: Health Week 2025

Eric Guaglione, Animation Director, has joined Montréal studio, bringing over 40 years of animation experience with credits including Lilo & Stitch, Aquaman, and Sonic the Hedgehog 2.

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From June 16–20, over 400 employees participated in our curated Health Week, featuring wellness checkups, hair and skin analysis, vision and dental screenings, and expert-led webinars on immunity, obesity, and yoga. The initiative underscored our ongoing commitment to holistic well-being and encouraged a proactive approach to health, both physical and mental health.

Greg Fisher, Oscar and BAFTA-nominated Animation Director, has joined the London studio. He is known for his work on Disney’s Snow White and The One and Only Ivan.

Employee Wellness Activities – Highlights

Obesity Awareness Webinar Led by renowned bariatric surgeon Dr. Sanjay B. , this session engaged 90 employees , offering insights on obesity’s impact and strategies for prevention and management.

20 June

International Yoga Day Webinar In collaboration with the Art of Living Foundation , 56 employees participated in a rejuvenating yoga session led by certified trainer Shilpa Sabharwal, focusing on breathing techniques and mindfulness.

18 June

Advancing our technology backbone Technology advancements

Boost Your Immunity Webinar 106 employees attended this session by leading nutritionist Preksha Gandhi, who shared practical guidance on strengthening the immune system through balanced nutrition and lifestyle choices.

17 June

Microdrama Storytelling Revolution

The world of 60-second storytelling demands that your backend systems must move really fast. Content owners can now meet the global storytelling demand for automating tagging, segmentation, localization, and multi-platform distribution at scale with CLEAR ® .

Real-time Sports Storytelling

Leagues and broadcasters are transforming raw footage into snackable, multi-format stories before the final whistle with CLEAR ® AI

Accelerating AI innovations

Read here

Faster edits with AI Review and Approval

CLEAR ® AI makes sure reviewing dailies is no longer a daily struggle. Your team can now review, comment, and approve edits in one place, in real-time.

Manage large media libraries smoothly

CLEAR ® AI automates content segmentation, identifying scenes, credits, ad breaks, and even age-restricted content, so you can streamline editing, broadcasting, and compliance.

With CLEAR ® AI’s Natural Language Search, just type what you’re looking for and find dialogues, visual elements, and scenes across your entire media library in seconds.

Redefine search, speed, and storytelling

Industry Recognition

Dune: Part Two swept the 2025 awards season with major wins, including the Oscar ® for Best Visual Effects, the BAFTA for Special Visual Effects, the Critics Choice Award for Best Visual Effects, and four VES Awards across key categories.

ReDefine is also in the spotlight with a nomination for The Penguin , highlighting a strong year of recognition across both teams.

Cardboard, a new animated short, brought to life by DNEG Animation for our friends at Locksmith Animation, made its global debut at Annecy Festival this month.

PFT won the award in the AI and ML category for CLEAR ® AI Content Studio.

PFT was honored with this accolade, a testament to our commitment to fostering an employee-first culture rooted in respect, opportunity, innovation, and well being.

Emmy Awards 2025 DNEG’s Episodic teams earned two nominations for The Last of Us – Season 2 and The Lord of the Rings: The Rings of Power – Season 2

In April, PFT CEO & Founder Ramki Sankaranarayanan received the prestigious Hermes Lifetime Achievement Award for trailblazing contributions to global content operations and localization with CLEAR ® and driving the future of media workflows through CLEAR ® AI.

Deployed on AWS Badge for PFT PFT strengthened its cloud-first vision with Amazon Web Services (AWS). It has earned the “Deployed on AWS” badge — validating further that its solutions are enterprise-ready, EDP-aligned, and available on the AWS Marketplace

Meet The Team

Key Collaborations

Behind every milestone is a dedicated team of experts driving innovation

Jyothi Nayak EVP, CL & DMS

Radhika Vora VP, Sales & BD

Mallika poojari AVP, DMS

CNBC Arabia has chosen PFT’s CLEAR ® AI for streamlining its Content Operations. As CNBC Arabia continues to innovate and expand its content distribution across the GCC region, CLEAR ® AI remains integral to streamlining their content supply chain, leveraging AI-driven automation to ensure efficiency and accuracy in content delivery.

PFT has collaborated with STAGE, India's Premier Entertainment Platform for Regional Cultures to implement its CLEAR ® Media Asset Management (MAM) and CLEAR ® AI solutions to modernize STAGE’s content operations and unlock greater value from its content.

Rupali Soni Deputy VP, CL

Ashwin Pal GM, CL

S. Ramgopal GM, CL

Simran SIngh CD, Strategy and Localization

Vikaschandra Pawaskar SM, QC - DMS

Basu Dev Sharma SM, CL

ReDefine Originals team announced their partnership with Cantilever Media to co-create a bold new slate of animated feature films for the kids and family market!

PFT team worked on screenings for Guru Dutt's 100th birth anniversary with Ultra Media & Entertainment to restore and showcase his classic films in a special retrospective across India, starting August 8th. This includes films like Pyaasa, Chaudhvin Ka Chand, Mr. & Mrs. 55, and Baaz.

Mahesh Sakre PM, DMS

Avinash Sunil Project Manager, CL

Their commitment and expertise ensure that every project meets Netflix’s high standards.

CL = Content Localization • DMS = Digital Media Services

Client testimonials “I wanted to take a moment to sincerely appreciate the entire team for your continued dedication and exceptional performance over the past several weeks. Consistently achieving 100% quality standards for seven consecutive weeks is a remarkable accomplishment, and it speaks volumes about your commitment to excellence. Please extend my thanks to everyone involved in making this possible. Looking forward to continued collaboration and success together.”

“This collaboration with Prime Focus Technologies marks a historic milestone in our mission to preserve and digitize India’s parliamentary heritage. By converting over 21,500 hours of invaluable Lok Sabha and Rajya Sabha proceedings into high-quality digital assets, we have ensured that the voice of Indian democracy is accessible, secure, and future-ready. It’s a proud moment for the Parliament of India and a shining example of how technology can be harnessed to strengthen transparency and public engagement.”

Prime Video

Haroonul Ameen & Dharmendra Kumar Lok Sabha Secretariat

"Bringing Ramayana: The Legend of Prince Rama to audiences across India was a journey of passion and precision, and Prime Focus Technologies played a crucial role in making it seamless. Working closely with their team, we creatively directed the dubbing process to ensure every dialogue stayed true to the film’s essence. Their professionalism, quick reverts, and commitment to quality made them the perfect partners in this endeavor. It’s rare to find a team that not only delivers but truly collaborates to bring a story to life. Grateful to PFT for being an integral part of this journey."

“Restoring Shree 420 feels like opening a time capsule to my grandfather Raj Kapoor’s world—a world of ambition and hope. This film isn’t just a story; it’s a reflection of a changing India and the timeless struggles of humanity. Thanks to the remarkable efforts of Prime Focus Technologies and NFDC-NFAI, this timeless classic has been brought back to life with all its original charm. It’s a gift to see his cinema continue to touch hearts and inspire generations—a true tribute to his legacy and craft. My heartfelt thanks to the incredible restoration team at PFT whose dedication and passion made this dream possible and brought Shree 420 to life.”

Moksha Modgill, CEO, Geek Pictures India.

Ranbir Kapoor, Celebrity Bollywood Actor

“CLEAR ® AI now delivers rich, structured metadata that is crucial to fuel our recommendation engine, automate contextual ad marker placements, and support personalized content experiences at scale. The platform’s adaptability—whether for multilingual versioning, foreign master reconciliation, or editorial compliance—has been exceptional. This collaboration has truly positioned us for smarter scaling and future-ready operations in a rapidly evolving media landscape.”

Meet us at IBC 2025, Amsterdam, Sept 12-15. Stop by our booth # 5. F86 (Hall 5) to see what's new at PFT.

Melvin Saldanha SVP – Technology, OSN

Thank you for the trust, the stories, and the shared vision. We can’t wait to do more and are super excited for what’s ahead!

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