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WHY SOME ATTORNEYS ARE A MAGNET FOR AFFLUENT CLIENTS
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COMMON BRANDING MISTAKES
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BEST CONTEMPORARY AD CAMPAIGNS HOW TO ELEVATE YOUR CREDENTIALS AS A LAWYER SMALL GESTURES THAT RUIN RELATIONSHIPS WITH CLIENTS
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We live in a strange world. Once upon a time, an attorney would help a client fight a charge, or solve some kind of legal problem, and then ... you’d shake hands, wish them well, and move on to the next client/case. And that would be that. If a client wasn’t happy with the service your firm provided, you had a fair opportunity to make amends. And, if they still were not happy, life went on. These days, you have to be careful. SMALL GESTURES THAT RUIN RELATIONSHIPS WITH CLIENTS
This can be a difficult pill for some to swallow. But, as an attorney, your status as a highly educated and highly qualified professional of a licensed profession can sometimes work against you. Why? Well suppose you were, say, a “life coach.” Anyone can become a life coach, and the setup costs are almost nothing — which means, inevitably, it is a cutthroat industry. Most people marketing themselves as life coaches possess no formal education or qualifications to guide people through important transitions in their lives. Which means that if you are one of the few life coaches who has a master’s degree in developmental psychology, you can clean up. Because, in the life coach industry, education is a competitive advantage. Not so in the legal profession. HOW TO ELEVATE YOUR CREDENTIALS AS A LAWYER CONTINUED ON PAGE 2...
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