years in the marketing world, and they eventually crossed paths when Jennifer became the new vice president of sales and marketing at their organization. While working together on client relationships, they soon found themselves in a business relationship of their own, and Jennifer eventually became a partner in David’s business. What started as a simple conversation about their mutual marketing interests soon turned into a crash course on what the field of VR had to offer. Jennifer realized just how big this idea really was. David explained how his company was at the cutting edge of the technological field, and they both shared their excitement about its many possibilities. In short order, David dove into how it could benefit not only the marketing world but also business training, recruitment services, and public welfare services training for policemen, medical professionals, and more. It began to fall into place for the pair, who were brought together by the ambition to provide a much-needed and little known service to an eclectic range of professions while improving safety and group dynamics along the way. “I saw great potential in David’s business and, frankly, got bit by the entrepreneurial bug,” Jennifer explained. “It was at that moment, while we were talking, that I knew I didn’t want to work for somebody anymore. I wanted to be the boss and in control of my own destiny in an exciting field.” At their foundations, their training programs strive to get people excited to learn again. By rekindling that fire, momentum builds, and the likelihood of information retention increases. The programs also revolutionize the way we think about workplace safety, with interactive, simulated programs that put the user in the middle of an applicable learning experience while being surrounded by a safe environment in the real world.
By providing the closest thing to hands-on training while remaining in a controlled, digital environment, their clients are able to better prepare themselves for the real obstacles they will come across in their line of work, whether it’s workplace safety or how to properly perform a pit maneuver as a police officer. These are some of the advantages VR offers, and they are just the tip of the iceberg. 360 Immersive also deals in programs that utilize augmented reality, which lays an interactive digital veil over the real world. Think about watching a YouTube video on your bedroom ceiling that you can reach out and manipulate. As time goes on, these processes will become easier, and the equipment needed will integrate more and more into our daily lives. We’ll talk about that a little later when we dive into their commercial standpoint. It’s the perfect venture for our modern world, and it shows. “We have been able to work with companies from Fortune 500 businesses to places of higher education,” David explained. “New generations are
expecting a more modern interaction in the classroom, and we are able to offer that opportunity for teachers to get their students to have a more vested interest in the subject matter. A higher interest leads to a higher standard of learning for a new breed of leaders.” While that’s cause enough for the business to be successful, their technologies are utilized in all types of other businesses. We’ve always stressed this here at Sandler: Put plans in place to grow your company to its full potential by consulting with expert professionals. Jennifer and David have always been all ears when it comes to understanding how to find your niche, expand upon it, and scale your business to a successful level. For 360 Immersive, that success meant expanding beyond marketing training to more intricate areas where VR can lend a helping hand. “We’re at a point now where we can offer what we call ‘Day in the Life’ programs,” David continued. “Through
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