Say Yes to FCS Recruiting Toolkit

BRANDING Branding and promotion of a product is so important! Just consider the Nike Swish or when you are about to sneeze, you may ask someone for a Kleenex, not a “facial tissue.” You instantly recognize these brands and know what they represent. With Family and Consumer Sciences (FCS) and Family, Career and Community Leaders of America (FCCLA), branding is also important. Our communities need to be able to recognize our “product” through our branding. We all should use the same branding in order to establish who we are and what we represent. Fortunately, we have specific branding guidelines for FCCLA and FCS so that we can use our brands in the best manner to advance our field. In the secondary school setting, both of these logos can and should be used together as FCCLA is the Career-Technical Student Organization for FCS. Check out these resources for Family and Consumer Sciences in the FCS/AAFCS Co-Branding Toolkit This Toolkit has information important for FCS branding in addition to information specifically related to the national professional organization for our profession, the American Association of Family and Consumer Sciences (AAFCS). A few items in this toolkit include: • Branding Guidelines and all the information you need to use the FCS logo FCCLA has a wonderful FCCLA-Brand-PromoGuide. This Guide provides you with information to use when speaking to a group about FCCLA or promoting your FCCLA chapter. The following are just a few of the items within this guide: • History of FCCLA • Mission/Purpose/Creed • National Programs and Competitive Events • Branding Guidelines and all the information you need to use the FCCLA logo Additionally, this guide provides you with wonderful resources for: • Contacting and sharing with media • Engaging with elected officials When we all speak with the same voice and use our logos in a consistent manner, the communities in which we live and work will more likely recognize our brands. • History of Family & Consumer Sciences • Messaging elements for FCS and AAFCS

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