Say Yes to FCS Recruiting Toolkit

– AAFCS Social Media Toolkit Use the power of social media to convey a consistent and compelling message! Components: 1. Follow the Graphic Standards Guidelines – Click here to download 2. Campaign Hashtag :

The social media campaign will be most influential if the common #SayYestoFCS hashtag is used by ALL participants across all family and consumer sciences educator recruitment campaigns, programs, and organizations…creating volume and impact through unified messaging. The hashtag for the field is #FamilyConsumerSciences. 3. Social Media Platforms The campaign tracks and posts on a number of social media sites you see listed here, but you are not limited to these!

4. Social Media Tips: • The social media campaign highlights a different aspect of family and consumer sciences education each month, all focused on recognizing the importance of family and consumer sciences educators and programs. • For the campaign to be successful, your participation, your engagement of program participants (who reach out to peers) and colleagues (who then involve their colleagues, program participants, and peers), and other advocates are critical. • Social media campaign themes and sample strategies will be generic for use regardless of program type, youth organization, or content focus…allowing application as appropriate within all family and consumer sciences education levels and settings. Broad involvement of educators, current and former program participants, advocates, and their tiered social media networks is critical for impact. PASS IT ON!

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