What is a Balanced Scorecard?
➢ It was developed by Kaplan & Norton in the early 1990’s, Accounting and Leadership academics at Harvard Business School
➢ Designed to help firms measure business performance using both financial and non-financial data.
➢ The aim of the BSC is "to align business activities to the vision and strategy of the business, improve internal and external communications, and monitor business performance against strategic goals."
➢ The balanced scorecard provides a relevant range of financial and non-financial information that supports effective business management.
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