CARNABY & SOHO ISSUE 09 2024
ACCESS ALL AREAS IN LONDON'S HOTTEST DESTINATION
WELCOME TO HELLO
03 SOHO
Soho is one of my favourite parts of London; there are some real gems here and something for everyone. Fuel up first at Kingly Court in Carnaby, an exceptional food spot with a vibrant, covered(!) courtyard – there's nowhere else quite like this in London. In Kingly Court, check out restaurants like Club Mexicana , which offers delicious vegan tacos, burritos and more. Or for Syrian delights, venture to Imad's Syrian Kitchen – you can't miss their mouth- watering falafel. Other spots worth checking out in the area include Maresco , for fresh Spanish cuisine, and Zahter , for classic Turkish cuisine (plus they have a vibrant seasonal menu and alfresco dining). At Hovarda in Soho, experience a vibrant fusion of Mediterranean and Aegean flavours, coupled with an energetic ambiance. Soho has so many cool pubs and bars to venture into, and there's nothing better than going for a drinks break before exploring the shops. The Blue Posts on Rupert Street offers a wide selection of beers and upstairs you'll find an intimate wine bar, The Mulwray . Or stop by SOMA , Nightjar or Cahoots for a cheeky cocktail...or two. You're now ready to hit the shops and Soho is a shopping haven, featuring independent boutiques and international labels. Creativity runs through the cobblestones of Newburgh Street – find unique shops here like Annie's Ibiza , with its rainbow sequin dresses and extravagant faux fur coats, and American Classics for the vintage enthusiasts. Expect a unique blend of Scandinavian minimalist design and urban style at Axel Arigato , where you'll discover exclusive sneakers and streetwear essentials. If you're a big music fan, Third Man Records in Soho is a vibrant blend of vinyl records, live music and unique merchandise. Walk down Berwick Street and discover a world of comics at Gosh! Comics , find vintage gems at Dunno. Curated or stop by Scandinavian brand A Day's March . If you're looking to pamper yourself, head to nail and brow bar So. Shell and laser facial clinic Skin Laundry . Finish by exploring the art scene, where beloved installations await. Spot the captivating giant bulbs and the giant plug and socket on Ganton Street and the Spirit of Soho mural on Broadwick Street. @ExploringLondon
IN A DAY →
09 GOOD FOOD MOOD ←
13 FOODIE HOT SPOTS
15 TOP SPOTS FOR SWEET TREATS →
24 SPEC- TACULAR
25 SNEAKER FIT
27 DOUB DENIM →
CARNABY
ISSUE 09
FROM
08 FEEL GOOD →
05 NEW ON THE SCENE
07 LIVE MUSIC SPOTS
11 ALWAYS TIME FOR LUNCH ←
10 READ BETWEEN THE WINES
16 SOHO SCENE →
32 THE PLACE TO GLOW 23 THE JEWELLERY EDIT →
29 STYLE IN SOHO
33 THE SOHO BEAUTY FIX
BLE M & SOHO
SOHO IN A DAY
SOHO DAY IN A
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Whether you're visiting London for the first time or looking for the perfect staycation destination, here's how to spend a day in Soho. 10AM: LET'S START WITH A LATE BREKKIE... If you're in need of a traditional, filling breakfast, head to The Breakfast Club for pancakes and delicious fry-ups. For something a little different, Dishoom on Kingly Street serves unique, Indian-inspired breakfasts like kejriwal (fried eggs on chilli cheese toast) and their iconic bacon naan roll. For unbeatable pastries, try Swedish spot Söderberg . 11AM – 12PM: SHOP CARNABY STREET With over 100 international and British heritage labels and independent boutiques, Carnaby Street is the destination to start your shopping haul. Head to the Newburgh Quarter to Annie's Ibiza for one-of-a-kind party pieces loved by celebrities like Rita Ora and Kate Moss, or drop by RIXO for dresses with original hand-painted prints and timeless silhouettes. If sneakers are more your thing, OG Kicks on Foubert's Place or Footpatrol on Berwick Street are go-to stores. 12PM – 12.30PM: COFFEE BREAK For a pick-me-up and a break from your shopping spree, enjoy an artisan coffee at cosy Flat White on Berwick Street or watch the world go by from one of the window seats at Soho Grind on Beak Street. Soho Grind has an exclusive custom blend specifically developed for the Soho branch: the Shoreditch Grind House Espresso. 12.30PM – 2PM: SHOP SOHO For long-lasting quality and design, browse the classic menswear and womenswear collections in A Day's March , a Swedish label with a chill-out area in store. If you're into luxury brands, check out Axel Arigato for couture craftsmanship at accessible price points. Discover the latest modern menswear collection at Farah or head to Stine Goya to explore the colour and prints in the womenswear collection.
SOHO GRIND
SOHO IN A DAY
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4PM: AFTERNOON BEAUTY TREATMENT For an A-lister facial, Skin Laundry is THE place! Try their 30-minute Signature Laser Facial with no downtime, meaning you're free to head out in the evening. Or treat yourself to something from their skincare line and achieve a glowing complexion at home. For pedicures and manicures, head to So. Shell on Marshall Street, and for a brow shape the team at Benefit do a great job.
ANNIE'S IBIZA
2PM: TIME FOR LUNCH You're spoiled for choice with lunch options in Soho. For delicious Turkish cuisine with alfresco seating outdoors and countertop seating indoors, try Zahter . The menu is full of hot and cold mezzes and sharing platters. If you love bao buns, try BAO for steamed milk buns and other Taiwanese bites. For award- winning Latino fried chicken, El Pollote is the place to go – we especially love their guava glazed dishes.
SKIN LAUNDRY
6PM: DINNER & DRINKS Find a cosy spot for a delicious meal and cocktails before you explore the streets after dark. temper offers a stylish basement bar with an open kitchen for tacos, mezcal and barbecued meats. Or if you're a fish lover, try Maresco , a Spanish restaurant with a focus on high-quality Scottish seafood. End your evening at Nightjar, an intimate but glamorous speakeasy bar with amazing cocktails and live music.
SPIRIT OF SOHO MURAL
3PM: EXPLORE THE STREETS & HISTORY Visit the Spirit of Soho mural on Broadwick Street, which shows many faces from Soho's rich history, and the giant, colour-changing bulbs on Ganton Street (good content for your grid). If you're looking to spend a little more time taking in the history, try Carnaby Echoes , an innovative walking tour app that brings Carnaby stories, sounds and performances back to life. Download the free app via carnabyechoes.com.
THE SOHO HOTEL
10PM: OVERNIGHT STAY If you're visiting for the weekend, on benefit of Soho is that you're never far from your hotel. We love Broadwick Soho, The Soho Hotel and the Karma Sanctum Soho , which are all surrounded by restaurants, bars and shops.
ZAHTER
NEW ON THE SCENE
ON THE NEW SCENE
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A DAY'S MARCH
Explore some of our most recent arrivals and discover a fresh wave of brands, restaurants and bars.
MAANESTEN
NEW ON THE SCENE
FASHION
On Berwick Street, you can find A Day's March , a Swedish clothing label with high-quality, sustainable garments that last a lifetime. Browse state-of-the- art, contemporary menswear and womenswear collections in their Scandinavian-style, multi- story townhouse. Bringing a touch of British heritage is Farah , a clothing brand that played a key part in the '90s indie music scene. Discover key menswear items including organic cotton shirts and twill trousers in their Berwick Street store. Fashion label EMIN + PAUL , on Beak Street, provides Soho with unique fashion designs and effortless style. While you're on Beak Street, add some sparkle to your ensemble with spiritual jewels from Maanesten . Hollister brings you laid-back styles with that Californian touch. Their two-level store is an unmissable destination for experiencing effortlessly cool fashion and hip surf culture. Sneakerheads, look no further! OG Kicks is your go-to if you're in search of the latest kicks. They stock sought-after, sold-out footwear alongside authentic, pre-owned sneakers – the choice is limitless. Find them both on Foubert's Place. Born in Marseille in the south of France, JOTT is the go-to for premium outerwear. Discover their range of apparel, which balances functionality with style. If you're in the market for high-performance eyewear, the popular brand Oakley meets everyone's needs. Shop their stylish, cutting-edge sports and lifestyle glasses on Carnaby Street. Abercrombie & Fitch is also among the line up of newest openings on Carnaby Street. Leading with their trend focus pieces, the store is an unmissable spot! For the beauty lovers out there, Malin + Goetz has arrived in Soho with a brand-new store. Their high-quality yet easy-to-use skincare products, fragrances and candles are made to fit in with a modern lifestyle.
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DARJEELING EXPRESS
Joining the exciting lineup of menswear in Soho is Wear London . The brand specialises in jackets, coats and trousers. Wear London, which was founded in 2020, originated from markets and the Soho branch is their third London store.
Donia is new to Kingly Court, with its hand-crafted Filipino dishes using the finest local British produce. With venues in Paris, Tel Aviv and New York, Miznon is putting us all in the mood for some Mediterranean magic with their first London restaurant on Broadwick Street. Miznon is famous for world-class stuffed pitas, with regional specials exclusive to each country. Pop by for a bite to eat and a fruity cocktail before a night out. Fly over to Europe, where Bar Kroketa is nestled away on Beak Street. With a lively energised atmosphere and a daily changing menu of aromatic small dishes and snacks, it's a true taste of Spanish bar culture.
DINING OUT
We're excited to announce the arrival of our most sought- after newcomers, who are delivering new and unique dining experiences for all occasions. Discover Bébé Bob on Golden Square. Opening its doors with dishes like mouthwatering rotisserie chicken, truffle fries and steamy sautéed kale, this is an unmissable spot from the founders of Bob Bob Ricard . Also joining Soho's restaurant scene is El Pollote on Ganton Street, specialising in award- winning Latino chicken. With an additional basement cocktail bar serving a range of cocktails and craft beers, it's the perfect all-day hangout. For a taste of India like no other, the legendary Asma Khan's Darjeeling Express has returned to Kingly Court. Head inside for an incredible menu of home- style Indian dishes, made with irrefutable love and tradition.
BAR KROKETA
LIVE MUSIC SPOTS
There are no days off at Ain't Nothin' But on Kingly Street. If you're a blues lover, this intimate venue offers live music seven days a week, with two acts a day during the week and three at the weekend. Head down for a glass of wine and an evening of eclectic local and international jams. Hidden beneath the hustle and bustle, you'll find Nightjar in Kingly Court, a hidden slice of old-school glamour in the form of a 1920s art deco speakeasy bar. From 9pm Monday to Saturday, enjoy live music from some of London's best jazz, swing, blues and funk musicians. Nightjar's cocktail menu is based on bringing a fresh perspective to classic recipes. Cahoots is a fun, 1940s-themed speakeasy bar. Set inside an abandoned train station, it's made up of three unique spaces: the Underground, the Ticket Hall and the Signal Station. From cocktails in teacups to black market-themed cocktails, you'll find your new favourite here. Get your live music fix with their events, including unique piano singalongs and jazz bands. If you're searching for the classic vibe of live jazz with a bar and interior design to match that aesthetic, then consider your search over. Ronnie Scott's offers all that you desire. Since it was founded back in 1959, visitors to this iconic venue have enjoyed luxurious evenings filled with smooth music and chilled drinks to their hearts' content. The bar is open Monday to Saturday and with multiple shows every night, there's never a bad time to get yourself booked in. Third Man Records was founded by the lead singer and guitarist of The White Stripes, Jack White. Inside you'll find The Blue Basement, an intimate live music venue with performances from unique artists. Be sure to secure tickets in advance so you don't miss out. If you love music history, you'll love the Carnaby Echoes app. Commissioned by artist Lucy Harrison, download the app via carnabyechoes.com for a walking tour of Carnaby Street that reveals the hidden stories behind 10 decades of music history in the area. Follow the numbered spots on the app map to access interviews, performances and archive material relating to the plaque locations.
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LIVE MUSIC SPOTS
CAHOOTS
Carnaby is famous for being the birthplace of the Swinging Sixties in London. So where better to get the party started than at these hotspots?
→ Start your tour at 16-18 Beak St to hear about the opening of Murray's jazz and cabaret club in 1913.
RONNIE SCOTT'S
FEEL GOOD
FEEL GOOD Whether it's giving back, buying something that makes you feel good or dining somewhere that fills your heart, here is a list of feel-good spots to explore. GIVING BACK
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NUDIE JEANS 29 D'Arblay St
BLOOBLOOM 24 Carnaby St The Pair for a Pair programme is a charitable initiative by bloobloom . For every pair of glasses purchased, a second pair is donated to someone in need through the company's partnership with Vision Action, improving access to eyecare services in developing countries. DISHOOM 22 Kingly St We all know Dishoom is full of tasty dishes, but did you know that for every meal purchased in one of the restaurants, a meal is also donated? Since 2015, the company has given 13 million meals away to children in need through their partnership with The Akshaya Patra Foundation.
Nudie Jeans offers free lifetime repairs on all jeans purchased and you can also trade in your pre-loved Nudie Jeans for a 20% discount on a new pair. This is part of their Re-use programme, where jeans brought back will be restored and re-sold, saving the water and energy usually consumed in the production process.
BLOOBLOOM
SELF-CARE
SO. SHELL 34 Marshall St Pamper yourself in this stylish salon with a range of lash and brow treatments, as well as pedicures and manicures, all carried out by Ukrainian technicians. So. Shell has launched multiple successful projects, including a nail school, and continues to raise awareness of the Ukrainian crisis by hiring refugees. Double the goodness! KLORIS 13 Newburgh St CBD is the latest thing for all your relaxation needs. KLORIS 's CBD products are designed to help promote relaxation, reduce anxiety and support overall well- being. Additionally, KLORIS uses sustainable and environmentally friendly packaging materials. SELF SPACE 98 Berwick St A new arrival to Berwick Street is Self Space . Their everyday mental maintenance clinic is a place to take care of yourself. Experience one-to-one therapy sessions, couples therapy, workshops or student therapy in the heart of Soho. Easily accessible and local, Self Space will help you to feel good at all times.
SUSTAINABILITY
ANNIE'S IBIZA X ARE YOU MAD
ANNIE'S IBIZA X ARE YOU MAD 3 Newburgh St If you're looking for ways to help the planet and still get your fashion fix, Annie's Ibiza has teamed up with pioneering recycling business Are You Mad to create a dress and co-ord made entirely out of recycled plastic gathered from local brands and restaurants. High fashion and sustainability!
KLORIS
TIMBERLAND 5–7 Carnaby St Shop with a conscience at
Timberland as the company aims to plant 50 million trees by 2025. Timberland also designs each shoe to be recycled at the end of its life (known as the Timberloop) and the Earthkeepers range is made from at least 50% recycled materials.
DISHOOM
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READ BETWEEN THE WINES
READ BETWEEN
BAR CRISPIN 19 Kingly St
Known for offering low-intervention wines, Bar Crispin is the place to go if you want something funky. Focusing on small independents from around the world, wine fanatics can explore different styles from a range of regions. ENTRE VINYES, ONIRIC BRISAT A unique and delicious skin-contact orange wine from Catalonia in Spain. Made with indigenous grape varieties and a unique winemaking process that creates a complex flavour profile with notes of tropical fruit and a pleasant minerality, this wine is perfect for something different. BICHI, MISTICO With an aromatic profile of ripe red fruits, this wine is a testament to the dedication and passion of the winemakers, who strive to create wines that reflect the unique character of their land. Mistico transports you to the sun-kissed vineyards of Baja California, offering an unforgettable taste of Mexico's winemaking excellence.
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Follow → @bar_crispin
ANTIDOTE 12A Newburgh St
BAR CRISPIN
Antidote stocks an impressive selection of natural and organic wines from around the world, with a focus on biodynamic and sustainable practices. It's a must-visit spot for wine lovers. GUT OGGAU, ATANASIUS Known for the illustrations of faces on the bottles, this entry-level red wine from Austria is a joyful, thirst-quenching, light-to-medium-bodied number. Made with grapes grown on gravel and limestone soils and fermented in oak barrels, the wine gives off aromas of an inviting and juicy sour cherry, adding to the diversity. It's hard to come by! VALLE DEL ITATA, MOLINO DEL CIEGO A beautiful amber wine from Chile that shows the distinctive character of its origin, with notes of dried fruits, honey, spices and delicate floral undertones. The perfect drink to liven up a meal.
Travel around the world of wines at our favourite neighbourhood spots. The Mulwray, Bar Crispin and Antidote have a vast range of options where you can transport yourself through the grape. From Macabeo to Tempranillo, these wines will get those taste buds tingling.
Follow → @antidotewinebar
THE MULWRAY 28 Rupert St
A hidden gem on Rupert Street above The Blue Posts pub, The Mulwray is a wine bar specialising in fine and natural wines from the old world and the new. If a whole bottle of wine isn't for you, The Mulwray offers a weekly changing wine list by the glass, plus you can sample their selection of bottles via the Coravin system. FIANO L'ARCHETIPO A medium-bodied white wine made from the Fiano Minutolo grape variety and produced in Puglia, southern Italy. This wine has a pure saline elegance, an enticing nose of soft floral aromatics and a distinct mineral character. It's the perfect way to start an evening.
ANTIDOTE
THE WINES
Follow → @themulwray
ALWAYS TIME ALWAYS TIME FOR LUNCH
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FOR LUNCH
ALWAYS TIME FOR LUNCH
With over 100 restaurants, bars, cafés and pubs and 40 global cuisines to try, there's always time for lunch in Soho.
MIZNON 8 Broadwick St The Tel Aviv cult classic, Miznon , opened its first London restaurant on Soho's Berwick Street. Think fluffy pittas full of Mediterranean flavours, such as the lamb kebab, filled with seasoned lamb, grilled tomato, onions, tahini and pickles. KANADA-YA 28 Foubert's Pl Kanada-Ya 's authentic Tonkotsu ramen has been voted 'one of the best in London'. For the restaurant's signature dishes, the bones are simmered for 18 hours to create a smooth and rich Tonkotsu broth. All for you to enjoy in 60 minutes.
BAO 53 Lexington St BAO 's offering is inspired by street food markets and xiao chi houses in Taiwan. Awarded the Michelin Bib Gourmand for eight consecutive years, you know that their small snacks and bao steamed buns are some of the best in London.
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SEÑOR CEVICHE
SEÑOR CEVICHE Kingly Court Señor Ceviche combines
INKO NITO 55 Broadwick St
KRICKET 12 Denman St Kricket is a casual, small plate, contemporary restaurant serving Indian-inspired dishes. Enjoy the buzzy atmosphere with an open kitchen and counter- style seating. The Keralan fried chicken is a favourite! IMAD'S SYRIAN KITCHEN Kingly Court Imad's Syrian Kitchen has got all the goods! Enjoy delicious mezzes and hearty mains, but save room for the Syrian ice cream with pistachio and candyfloss. Upgrade your lunch break at the newly opened larger restaurant on the top floor of Kingly Court. traditional Peruvian ingredients with Japanese flavours to create Nikkei Peruvian cuisine. The best part is that they offer a weekday lunch menu, with all the dishes served to share.
Inko Nito is an unconventional Japanese restaurant offering delicious sharing plates with Korean flavour influences. Sit next to the open grill on one of their relaxed counter seats.
TAPAS BRINDISA
TAPAS BRINDISA 46 Broadwick St Tapas Brindisa boasts a
sensational selection of tapas, great bar snacks and traditional Spanish comfort food. We love their sharing options like the delicious Tabla De Charcuteria and Tabla De Quesos.
KANADA-YA
DISHOOM 22 Kingly St
UGLY DUMPLING 1 Newburgh St
A London favourite, Dishoom has a range of options for lunch from small plates like the Roomali Rolls to the more filling grills. If you fancy an earlier lunch, the breakfast menu is served until 11.45am. And yes, that includes the iconic double bacon naan!
Ugly Dumpling is the place for seasonal Western ingredients combined with Asian home recipes in your favourite, much- loved street food snack. Look out for limited-edition flavours.
KRICKET
FOODIE HOT SPOTS
FOODIE HOT SPOTS
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Soho is renowned for its buzzing food scene. We explore the spots that will tantalise your taste buds and leave you craving more.
FOODIE HOT SPOTS
KILN 58 Brewer St Hidden away in Soho, Kiln offers rustic Thai food cooked over fire. From smoky grilled skewers to aromatic curries and stir-fried delicacies, each dish bursts with spices, herbs and high-quality ingredients. This menu is designed for sharing, so gather your friends and prepare your taste buds for a feast. SPEEDBOAT BAR 30 Rupert St Discover the Speedboat Bar on Rupert Street. Try Thai food inspired by the bustling, late-night canteens of Chinatown in Bangkok. With flavours as impressive as the décor, this spot is not to be missed. RITA'S 49 Lexington St Rita's is a restaurant where modern American dining meets seasonal British produce. Try their famed tear and share garlic bread, made from a Parker House roll topped generously with parsley garlic butter and parmesan. Or their renowned fried chicken roll – crispy but succulent, it's not one to be missed!
EL POLLOTE 13 Ganton St
ZAHTER 30–32 Foubert's Pl Indulge in the rich, aromatic flavors of the Middle East at Zahter . This spot serves up a range of traditional dishes from Istanbul, including mouth-watering mezze dishes and flavourful kofte platters – perfect for those who love to share! Don't forget to try their heavenly baklava for a sweet finish. BAO 53 Lexington St Inspired by street food markets and xiao chi houses in Tawian, BAO specialises in delicious, handmade bao steamed milk buns and xiao chi small snacks. The perfect lunch spot in Soho. Nestled in Carnaby, El Pollote is a delicious, award-winning Latino fried chicken spot. Seasoned with flavours and flares from South America, everything from their wings to their empanadas taste delicious. We're certain you won't have tried fried chicken as good as this! Only one way to find out...
THE PALOMAR
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INO
INO 4 Newburgh St
THE PALOMAR 34 Rupert St The Palomar is a charming
DARJEELING EXPRESS Kingly Court The Darjeeling Express menu showcases aromatic spices, fresh ingredients and traditional cooking techniques, creating an immersive dining experience. Try the mouth- watering Royal Thali: an exquisite array of traditional dishes including succulent marinated meats, curries and the most delicious accompaniments. INO is a hidden gem that celebrates the flavours of Athens in the heart of Soho. Picture countertop dining while the talented chefs serve up the most delicious homemade tzatziki and juicy grilled meats, cooked to perfection.
restaurant offering a fresh take on Israeli cuisine with creative dishes. Try their signature kubaneh, a delicious bread served with tahini and grated tomato, and the flame- grilled glazed Tarka Octopus.
SPEEDBOAT BAR
BAR KROKETA 21 Beak St
As the name suggests, Bar Kroketa promises the most delicious menu of crispy croquetas and traditional Spanish tapas. That's right; there's a whole menu dedicated to croquetas, from mouth-watering king prawn and aioli ones to plant-based baby leek and cherry tomato ones. You'll be ordering multiple portions!
ZAHTER
TOP SPOTS FOR SWEET TREATS
EL&N 25 Great Marlborough St
Known for being London's most Instagrammable spot with their pink interior, tuck into the Oreo cheesecake, or a slice of the Pistachio and Rose Cake for something different. CRUMBS & DOILIES 1 Kingly Court Every cake, cupcake, brownie and cookie is baked fresh upstairs, ready to go. The gooey New York-style cookies are a fave, or treat your friends to one of their colourful cakes. THE BREAKFAST CLUB 11 Berwick St Fancy tasting a plate of heaven? Stack it big with an array of options to choose from, including pancakes with fresh berries, cream and syrup or blueberries and bacon. Or go old school with their iconic milkshakes.
BUNS FROM HOME
EL&N
TOP SPOTS FOR
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SWEET TREATS Our must-try picks to get your sweet fix in Soho.
THE BREAKFAST CLUB
PIZZA PILGRIMS 11 Kingly St
SÖDERBERG 36 Berwick St Expect a sweet range of Swedish classics, including their iconic cinnamon and cardamom buns, pistachio horseshoes and chocolate balls. What more could you want? Nutella dough ring with candy bar toppings like Mars, Bounty, Reese's Cups, Kinder Bueno and Boost. Top it off with a scoop of your favourite ice cream. A must-try is the Circle of Crust: a chocolate-stuffed
PIZZA PILGRIMS
BUNS FROM HOME 63 Broadwick St
You can't go wrong with their bun-tastic range of flavours, such as cinnamon, cheesecake, pistachio, tiramisu and more… it's impossible to leave with just one!
SÖDERBERG
CRUMBS & DOILIES
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LONDON'S ICONIC FASHION DESTINATION
P hotographer → Rebecca Spencer | Stylist → Sister London | Hair & Makeup → Tilly Jones
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SOHO SCENE
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ELLA Co-ord → Dickies | T-shirt → RS No. 9 | Sandals → Timberland | Bag → IKKS PARIS | Chain & Pendant → The Great Frog | Small Heart Pendant → Astrid & Miyu
MADDISON Shirt → EMIN + PAUL | Vest & Bag → GANNI | Jeans → Levi's | Trainers → Office | Chain → Mor London
GEORGE Jacket → Paul Smith | White Shirt & Trousers → Samsøe Samsøe | Trainers → Office | Rings & Chain → The Great Frog
SOHO SCENE
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ELLA ↑ Jacket → size? | T-shirt → RS No. 9 | Trainers & Socks → Puma | Bag → Diese l | Earrings → Maanesten ↓ Jacket & Trousers → Ksubi | Top → Monki | Boots → Dr. Martens → | Earrings & Necklace → Mor London
MADDISON ↑ Skirt & T-shirt → Dickies | Cardigan → Stine Goya | Trainers → Puma | Socks → Monki | Rings → Mor London | Headband → EMIN + PAUL ↓ Dress → Nobody's Child | Bracelet → Astrid & Miyu | Rings → Mor London
GEORGE ↑ Cardigan & T-shirt → size? ↓ Jacket & Trousers → Dickies | Shirt & T-shirt → Diesel | Watch → G-SHOCK | Rings → The Great Frog | Socks → Puma | Trainers → Office
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SOHO SCENE
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ELLA Dress → Diesel | Boots → IKKS Paris | Bag → Stine Goya | Earrings → Astrid & Miyu
MADDISON Jacket, Shorts & Shoes → Annie's Ibiza | Top → Monk i | Bag → Diesel | Necklace → Maanesten | Earrings → Mor London
GEORGE Co-ord → Mark Powell | Shirt → Aubin | Shoes → Paul Smith | Watch → G-SHOCK
THE JEWELLERY EDIT
JEWELLERY THE EDIT
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Ring → Astrid & Miyu
Earring → Sacred Gold
Ring → Maanesten
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Earrings → Metal Morphosis
Ring → The Great Frog
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Earring → Metal Morphosis
Maddison & Ella Rings → Maanesten
Earring → Metal Morphosis
We've got your jewellery looks covered. From the finer things in life to rock-n-roll statement pieces, explore Soho's jewellery brands for that perfect finishing touch.
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Bracelet → Mor London
Necklace → Astrid & Miyu
Necklace → Maanesten
SPEC –TACULAR SPEC-TACULAR
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RAY-BAN 45 Carnaby St CUBITTS 37 Marshall St FIND MORE > FIND MORE > FIND MORE > FIND MORE > FIND MORE
ACE & TATE 15 Brewer St IZIPIZI 28 Carnaby St BLOOBLOOM 24 Carnaby St
MOSCOT 37 Beak St
FINLAY 61 Broadwick St
SNEAKER FIT SNEAKER FIT
01 Puma → Slipstream Hi Heritage
PUMA 52–55 Carnaby St
SIZE? 32–34 Carnaby St
09 New Balance → BB550
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ADIDAS ORIGINALS 8 Foubert's Pl
OFFICE 16 Carnaby St
SNEAKER FIT
Looking for some fresh new kicks? Soho is the go-to for all the latest trainer trends. From Jordan 4s to New Balance, there's something for everyone. Dive into our diverse selection and elevate your wardrobe.
15 Nike → Attack
AXEL ARIGATO 19–23 Broadwick St
FOOTPATROL 80 Berwick St
19 Nike → Air Jordan 1 Retro High GS OG Prototype
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OG KICKS 19–21 Foubert's Pl
END. 59 Broadwick St
DOUBLE From street style to celebrities and influencers, double denim is the co-ord we're loving right now. Here's how to get the look in Soho. DOUBLE DENIM
Denim Jacket → Levi's
@FELICITYMBIRD
Denim Jacket → Fiorucci
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Jeans → Axel Arigato
Denim Mini Skirt → Fiorucci
@NANNAMIRKA
DOUBLE DENIM
Denim Jacket → Levi's
@JULIASOKELE
Cropped Denim Jacket → Monki
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Jeans → Nudie Jeans
DENIM Denim Skirt → Monki @IAMMERVYNB
STYLE IN SOHO
Discover the fashion scenes of Soho, catering to every taste and style, spanning from vibrant streetwear to refined tailoring. Curate your look with this season's most fashionable and on-trend pieces. SOHO STYLE IN
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01
Earrings → Astrid & Miyu
Jacket → RS No. 9
STYLE IN SOHO
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Sunglasses → Ace & Tate x GANNI
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Heels → Stine Goya
Jumper → Fiorucci
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Jeans → Billionaire Boys Club
Bag → Natasha Zinko
Dress → IKKS Paris
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Trainers → Axel Arigato
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Bag → A.P.C.
Sunglasses → bloobloom
FOLLOW @THISISSOHO
@THISISSOHO
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@THISISSOHO Soho is the most diverse and vibrant neighbourhood in London with a mix of independent shops, restaurants and bars, as well as the world-famous Berwick Street Market. • Follow Soho to be kept up to date with all the news and events. Sign up to the monthly newsletter at ThisIsSoho.co.uk • #ThisIsSoho
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DISCOVER THE BEST BEAUTY SPOTS
THE SOHO BEAUTY FIX BEAUTY FIX THE SOHO
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THE SOHO BEAUTY FIX
The Malin + Goetz concept is less, but better. They design high-quality, easy-to-use skincare products, fragrances and candles that fit into your modern lifestyle. If you're looking for premium, targeted skincare, Aesop 's range features an array of facial cleaners, anti-oxidising treatments and blemish removers. Or, shop their collection of body, hand and homecare products to give your bathroom an upgrade. MAKE ME UP Soho is the home of Benefit 's flagship boutique on Carnaby Street. Book in for fast and fabulous beauty services like brow/lash treatments and body waxing, or shop their range of brow, mascara and face products. The That Gal Brightening Face Primer is our go-to product for the ultimate glowy base. Speaking of glowing, there's no better place for a glow-up than the first UK flagship MAC Pro store. Visit the store to book time with your very own MAC artist, or shop their Pro collection, with more than 250 products in the range. For make-up and special services that are (almost!) good enough to eat, head to Too Faced . Choose from their Chocolate Indulgence or Ultimate Peach Experience makeovers. After a spot of lunchtime pampering? Take time out to pamper yourself at So. Shell 's independent beauty salon. We love their speedy but top-quality manicure, pedicure and eyebrow treatment sessions, which can be done in only 90 minutes. They also offer bespoke nail art designs if you're looking to get creative!
JOHNNY'S CHOP SHOP
Starting with skincare and haircare through to the finishing touches of nails and make up, read on for our guide to beauty in Soho. SKIN DEEP BLEACH is your go-to for on-trend hair, so head to the salon for cuts, colours, highlights, root treatments and blow-drys. Or visit cult barbershop Johnny's Chop Shop for modern-day trends in a classic style, where you can enjoy the ultimate grooming experience in an Americana-themed venue. The German heritage 'shaving culture' brand MÜHLE offers a collection of renowned shaving sets, as well as natural skin, beard and hair products. Plus, you'll find their exclusive barbershop offering open razor shaves, beard shapes, haircuts and more. A glow-up isn't just for the girls! Skin Laundry offers no-downtime laser treatments that provide transformative results for all skin types and are designed to suit your personal skincare needs. You can also shop their custom-developed, medical-grade skincare products in store. For products that are more than skin-deep, visit KLORIS for the highest-quality CBD treatments, oils and skincare ranges. We recommend the Regimen for Pain & Recovery Support bundle to get you started so you can sample some of their best buys.
FFERN
THE PERFECT SCENT Ffern is a natural fragrance maker based in Somerset. They release four limited-edition, unique fragrances per year, available at the turn of the seasons. Try a cup of Ffern's organic herbal tea while you browse and view the latest artwork from the community of Ffern artists. A wholesome escape! Cult Swedish brand BYREDO 's collection of luxury fragrances and candles can be found on Lexington Street. We love the Blanche fragrance – a clean scent with notes of white rose. Finally, Le Labo on Beak Street creates freshly hand-blended fragrances with a personalised bottle option, which are great for gifts.
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SKIN LAUNDRY
FOLLOW @CARNABYLONDON
#CARNABYLONDON @CARNABYLONDON Carnaby has over 100 international and British heritage labels, independent boutiques, one-off concepts, beauty emporiums, grooming salons and bespoke jewellery specialists. With over 60 restaurants, bars and cafés, the area also offers more than 30 global cuisines. Visit Carnaby.co.uk for more information. ↓
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