introducing
our new brand
You may have noticed from the front cover of this magazine, that we have a new logo... For the past 6 months, we have been busy behind the scenes, designing a complete new look – from our social media pages to our website and soon to all our internal documents and marketing materials. Our new branding is as much about you, as it is about us, which is why we thought we would explain why we made the change. The new Rural Lifestyle Options Australia logo has been designed to assist us in demonstrating our ethos – we are a proud NDIS service provider who deliver services in rural and regional communities. The windmill has become an iconic relic in the communities in which we operate and was chosen as a homage to our humble beginnings in the small regional Queensland town of Beaudesert. The rebrand has been undertaken to account for our growth. With the introduction of the NDIS and our growing number of participants, it was apparent that a refresh was long overdue. Aqua will still remain as our key theme across our new colour scheme due to its symbolism of serenity and stability.
Our new website is scheduled to go live on Monday, 18 March 2019 and has been developed to evolve with the story of our organisation. We knew with the introduction of the NDIS, that the disability services world was changing and we realised that we needed to separate ourselves from the pack. It has been designed to be visually modern, clear regarding content and simple in terms of navigation. We have adopted video content at the forefront of our website redesign and anticipate to include more video and rich media content as the year continues. Over the next few months, you will see the rebrand unfold to all aspects of the organisation - from our office signage to our staff lanyards. As an organisation, we love continuous improvement, so we arn't going to stop there. Watch this space as you see the Rural Lifestyle Options Australia brand evolve as we continue to grow as a leader in the NDIS space.
Author: Mr Nicholas Power, National Marketing Manager
Visit our website at: www.rloa.org.au
www.rloa.org.au 3
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